Taking the Road Less Traveled

By Aimee Rancer

The job title "Public Relations" gets a lot of flak. Labeled by CareerCast as one the most stressful jobs in the workforce at the moment, some people ask "are you out of your mind for working in PR" or think we're constantly pulling out our hair.

While the stress is a reality (minus the hair pulling...thankfully!), I think back to the reasons why my colleagues and I got into the PR field. We knew that we had a knack for communication, a passion for branding, and talents when it came to relaying information. With the high stakes, competitive results-driven atmosphere where clients expect the best, we’re there for the council and communication they need to thrive, not just survive.

BOCA has a few "brand" words we like to use as cornerstones when describing the vibe of our agency:

•    Authentic

•    Creative

•    Passionate 

•    Savvy

As with all of the members of BOCA, I truly am passionate about the work I do. I believe that in order to really, understand how to best advise our clients on strategy and messaging, I have to first truly sink my teeth into their technology and space. We have a wide range of clients, from those that work in the Cloud to those that deal with the components of our everyday handheld electronics. Every day, I research, read, absorb and learn. All of the growing technology and new ideas that I get to learn about makes me thankful to be in Silicon Valley more than ever.

And I’m still thirsty for more.

Picture Credit:

The Black Tie

BOCA Blog - Bringing it Back (And, Austin - Here we Come)

Wow...after many years of going dark on the BOCA Blog - I've decided to bring it back...yay!

I can't believe how much my company has changed...as I always say...I started out on the living room floor with a couple of contractors. One day I decided to hire my first W2 and offer medical plus dental. We got an office in North Beach. And, this year we are rolling out 401K.

We are also going on our first-ever "Work Away," meaning the entire SF team (those that want to go) will be heading to Austin, Texas. The BOCA group - now 15 of us -  will be working away and enjoying the technology community of Austin, Texas.

Why Austin? We formally opened an Austin office about six months ago. We have a few clients with aspirations for more. The team is so excited. I am so excited. Go Austin. (And, we are hiring in Austin.)

Yay for Blog and Yay for Austin...more blogging to come.