I am a true believer in viral marketing. While print publications are still highly important, it is also very important to drive traffic to a company's web site. Therefore, a key strategy I like to implement with many of BOCA's clients is an online, viral PR strategy.
It is amazing to see how a client's traffic can increase because they are blogging about thoughtful topics. May I add that thoughtful is a key word.
After six months of hard work, a client of mine finally sustained critical mass due to our blogging effort.
Another BOCA client, implemented their own "editorial calendar" of discussion points and people are reading their content.
And, both of these clients are building relationships with key members of the media, especially online media, because of their thoughtful commentary. Web traffic is up, lead generation is up and news coverage is up. These are all exciting things.
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