I am most likely going to have a few posts today...I am at the Social Ad Summit today and I am going to provide some kudos the event organizer. The room is packed, a lot of market experts and companies leveraging social networking platforms such as MTV, Chase, Ford and etc. I hate it when I go to a conference and I am being "pitched" product the entire time. I want to learn about applications, services and actual implementations. I am getting that information from this conference...
The key concepts that are coming across so far are...
What is the end goal and how does a company chart a course to get to that goal?
How does one remain focused on the brand? How is my social networking strategy supporting my brand?
What kind of money are big companies spending on social networking / sites? On that note, MTV is spending about $500,000 advertising dollars on new media / social networking sites. Am I crazy to think that is actually kind of low? A company like MTV has so much money….I feel like the ad dollar would be more.
There is also a lot of talk about the move from click through rate to engagement/results. How does one engage with their audience – what is the company trying to drive from the engagement?
As I continue to listen to the panels – I will provide updates…
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