I wanted to share that Devicescape’s Easy Wi-Fi application for the iPhone made Walt Mossberg’s list of top applications for the iPhone.
Some Favorite Apps That Make iPhone Worth the Price
http://online.wsj.com/article/personal_technology.html
Several years back, we approached Mossberg about Devicescape and the technology. It was a tough meeting, but we made it through the questions and walked out exhausted. We continued to liaise with this consumer technology pundit, but we treaded lightly. We knew when to approach and when to scale back. We sent him information we knew he would only care about; rather than sending him every release, we sent extremely focused, targeted communication.
Today our soft-touch strategy (along with a great product) paid off. Now, it is time to go viral…
I am very proud of this pro-active, thoughtful PR “long-term” strategy that finally paid off. I am also proud that we helped re-define a techie, embedded Wi-Fi component into a mainstream name with critical media pundits.
Regards,
Kathleen S.
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