More than PR - Corporate Marketing - A Webinar

While 90% of BOCA's business is PR - we actually do a lot more than PR - specifically for our client Devicescape.

I just got off a call with eg3.com - a very relevant online entity within the engineering world. Devicescape will be working with eg3 to sponsor, host and participate in a Webinar. The Webinar will be great and the content will be very thought provoking.

BOCA worked side-by-side Devicescape to develop thoughtful questions about the hotspt/wi-Fi market. We will delve into Deviescape's member and customer base to uncover all sorts of interesting nuggets of information and we will then unveil the data vis a vis a Webinar. This is much more than PR. We are talking about the following:

- Developing thoughtful questions
- Tapping into survey company to uncover relevant data
- compiling data into a formal report (think Yankee Group or In-Stat); literally this is a formal report of third party data relevant to Devicescape's customers/industry.
- Develop member communications
- Develop customer communications
- Create landing pages
- Deliver a Webinar

Hence - much more than PR and a lot of work. But, at the end of it all - it is so wonderful to see a program like this executed. Especially - when it really does help sales. Marketing is not just to market - marketing (and PR) is to assist with brand credibility, lead generation and general company awareness.

Off to work on this project...

Kathleen