Lessons Learned - New Biz Pitch Gone Wrong

Every agency at some point walks out of a pitch and thinks wow...that was really bad. And, I am sure the prospect things...wow - they are horrible. I know that BOCA is a fantastic agency. And, I know our clients think we are smart, savvy, sophisticated and results oriented. We get their business and we get their culture.

But, sometimes people/business/etc. fall on their faces. BOCA did that the other week. I worked so hard on a pitch. But, the word in that sentence is "I." I worked on the pitch in a silo. I didn't bring the team in; we didn't collaborate and we didn't practice. Moreover, during the meeting, I didn't listen or pay attention to signals.

I felt bad walking out of the pitch. But, then I reflected and I do believe that everything happens for a reason. Rather than drowning in self pity or feeling sorry for the company (which I did for a few days) it is about how do we get better, smarter and more organized.

So, that said, I will learn from my mistakes. The team will learn from their mistakes. We will collaborate, we will listen and pay attention to signals and we will grow.

We are a boutique. And, while we are all senior - there are growing pains with every company - big or small.

We learned our lesson and will grow from our pain.

Kathleen