Many people ask about social media expertise or what is social media or how do I use social media.
Social media or social media outlets are new vehicles of how to get your message out. They are extensions of what was before...
Facebook - while yes we use it for personal. Business can use it as a customer service or marketing medium.
Twitter - while it is fun to track people, Comcast has someone monitoring Twitter near real-time.
The key difference is output. When one pitched a weekly magazine - there was time. Now, we pitch daily bloggers that are under tremendous pressure to produce content. It is much the same with Facebook, Twitter or even a blog. I personally don't blog every day. If I had more time I would, but I need to deliver high quality work for my clients. It is critical that I work for my clients b/c that is why they hire the BOCA team.
That said, I do get a bit exhausted from all the technology and social media outlets - but it is part of our life and it is here to stay.
So - let's go TweetUp...
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