GenArts Praises BOCA - Site Traffic Doubles

Last week BOCA delivered an amazing media tour for our client GenArts. While the company had "hard" news, an acquisition, BOCA's flawless PR execution drove site traffic and lead generation - two critical outcomes that we map towards with many of our campaigns.

Steve Bannerman, the CMO of GenArts stated:

"The BOCA team did a tremendous job on the announcement of GenArts' latest acquisition. They pitched our messages skillfully and scheduled a first class press tour, including every one of our top media targets. 100% of the reporters from our tour wrote outstanding on-message articles and the coverage was syndicated around the world. As a result, our traffic to our website doubled, bringing hundreds of new customer leads to GenArts. This is the type of metric-driven outcome that BOCA delivers time after time."

Yes, PR is about deliving amazing media results to our clients. But, more than media, PR is part of the marketing machine. One markets to sell products - in steps lead generation. Our goal as an agencyt is of course to deliver amazing media coverage, but when we can link our media to lead generation, we know we are really doing our job and delivering for our clients.

Thank you for the kind words Steve.