3 of the Most Incredible Things Public Relations can do for Your Organization

I want to share with you some of the incredible benefits of public relations, below are three of the most incredible. Public relations is the start of a relationship with a customer, and to get that ball rolling, you have to know why having that relationship is important. Customers trust someone they know, and using PR, you can gain that trust.Here are a few things PR can do for your company:

"Build your brand." I believe a good mix of public relations, not advertising, builds a brand. A brand cannot be built on advertising alone since PR is more credible and trustworthy than advertising. Advertising hopes to relay information, but a press release, social media, marketing, newspaper article, or trade show appearance can help to share information and have a meaningful conversation and connection with a customer.

"Create trust for your company and its products." This adds to the first bullet point: "Because public relations is viewed as more credible than advertising, it's a great tool for helping customers understand that they can trust your product." While trust is not gained overnight, PR can greatly increase your chances of generating that trust from customers.

"Shift the perception of your product.""PR is also a useful tool for changing the way customers view your product." Your product, depending on its stage in the life cycle, may already have a perception customers associate it with. These perceptions are sort of like stereotypes about a product that are very hard to change or shift. To change this perception, a company would need to use some major PR tactics. They would need to utilize the media and customers to help that perception change.

Thank you for reading. I hope to have shown you that with the right mix, Public Relations can be an invaluable asset to any organization.