Devicescape, the leader in Easy WiFi, performed a very detailed WiFi (preference and trend) report in 2009 with nearly 3,000 survey respondents around the world. The survey queried a cross-section of Devicescape's members, a group that includes a variety of professionals and students.
The report found that a majority of users (sixty-eight percent) will view advertisements in exchange for free WiFi. It also found that Sixty-three percent of respondents would like to receive coupons from nearby Easy WiFi venues for product discounts. If a condition is to view an advertisement for free WiFi access at a cafe or other Easy WiFi Network venue, the majority of respondents (eighty-one percent) are willing to view the sponsored advertisements. The report showed that a majority (67 percent) of respondents still will not pay for WiFi, while twenty-five percent stated they would pay up to $3.
We already know about the importance and demand for WiFi from prior quarters' reports, the most recent survey aimed to uncover compelling new trends that will shape the face of WiFi over the next few years. I think the use of advertising is an important trend to watch, one that will likely help offset the cost of providing free WiFi to users. In general, attitudes toward the ads were encouraging, as a majority of survey respondents indicated they would watch advertisements in exchange for free WiFi service. This opens the doors for endless opportunities in the near future.
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