The Power of a Plan - Building a Plan around an Issue (Thought Leadership)

I have a saying, "build a plan, execute a plan and you have a result."

One day someone asked me “what do PR people not do enough of? “

My answer: think. We don't think enough.

People in general are so busy doing and responding to demands/requests that we don't sit back and think about the following:

- What are we trying to accomplish here?

- What is the big news and how can my client play a role in it?

- What are the assets I have to work with?

- What is my plan of attack?

It is so important to sit back and ponder about the key issues of today and determine how can we pro-actively insert our client's voice into those issues.

BOCA recently sat down with Devicescape to ponder - "What is going on in the world that is relevant to Devicescape." Once we mapped it out, we built a plan.

There is a major issue taking place with global carriers right now—Data Capping. AT&T, Sprint, O2 and others are capping their “all you can eat” data plans. Why? Carriers didn’t realize how much rich media people would actually use (nor be created by app developers). In turn, no one knew truly how expensive all this would be.

How does Devicescape fit in?

Devicescape is working with carriers around the world (Deutsche Telekom, The Cloud, Softbank) and device manufacturers (Nintendo, Nokia, RIM) to help solve the data problem. Devicescape is part of the Wireless Broadband Alliance, an organization where global carriers and leading WiFi companies are coming together to discuss bandwidth constraints, 3G offloading and the role of WiFi.

Carriers need to offload the traffic to WiFi. Device manufacturers need to build in WiFi capabilities to all the new devices (smartphones, tablets, gaming consoles, digital cameras) enabling them to run on this cheaper, faster network.
Devicescape’s CEO Dave Fraser has something to say and proof to back his opinions. He can add value and insight to stories.

BOCA mapped out a plan and is now delivering against that plan which equals results.

IDG
AT&T, Verizon Join Wi-Fi Roaming Group
Stephen Lawson
http://www.pcworld.com/businesscenter/article/199413/atandt_verizon_join_wifi_roaming_group.html

Wireless Week
Devicescape Benefits from 3G Congestion
By Maisie Ramsay
http://www.wirelessweek.com/News/2010/06/Technology-Devicescape-Benefits-3G-Congestion-Wireless-Networks/

CNET
AT&T & Verizon Wireless join Wi-Fi interoperability group
Marguerite Reardon
http://news.cnet.com/8301-30686_3-20008476-266.html?tag=rtcol;relnews