I wrote this a while ago - but blogger randomly shut down. So - very quickly - I am happy about the MSFT and Yahoo partnership. I've always had a soft place in my heart for Yahoo...from the first commercial...do you "Yahooooooooooooooooooooo." I actually would like to see those again...mabye it should be - "are you read to BING....." with a big bong sound at the end.
No - really. I don't love Google. It is probably a personal reason - actually I know it is a personal reason but I've just never been a fan. And, we do live in the USA - so why not have some healthy competition...
I look forward to watching the motion...and commotion the next few months.
Kathleen S.
Friday, July 31, 2009
Thursday, July 23, 2009
I Got an iPhone and I love it
I got an iPhone on Monday and I just downloaded some apps and I am learning how to use it. Ok - it is a lot of fun. I am so excited about this product. I've been working in the mobile space for so long now - it was about time for me to get this toy.
While - it is my phone - I think of it more like a personal computer on my body. And, yes - it is a toy.
While - it is my phone - I think of it more like a personal computer on my body. And, yes - it is a toy.
Back from Vacation: Wi-Fi Observation
I was just on vacation for the past two weeks and it was amazing...I went to the British Virgin Islands and sailed with friends on a 38 foot Lagoon. The Caribbean Sea was gorgeous, the sands majestic and the people warm.
While I was on vacation - I still have technology observations - lots of open, free Wi-Fi Networks.
I live in San Francisco where it is fairly difficult to find an open network. Yet, I go to the BVI and I had Wi-Fi everywhere...
Yes, I am addicted to my Wi-Fi. We live in a world where we can live, work anywhere. And, I love that. When will we get more open, hotspots in SF? Where is my municipal Wi-Fi?
My Wi-Fi thoughts today...
Monday, June 8, 2009
A Passion for PR - GenArts Rocks
I am exhausted today...but me and the team keep going. We've worked very hard these last few weeks for our all of our clients. But, in particular, our client GenArts had a major announcement that we obviously supported. Today, the news went live about a customer/partner/expansion with GenArts loyal customer Lucasfilm.
We met with everyone from the New York Times, Bloomberg, L.A. Times, Wired, Financial Times and their trades such as Hollywood Reporter, Variety, Vanity Fair and more.
I am now sitting back watching the coverage roll-in. I am so proud of the team and I am so happy for GenArts CEO Katherine Hays and CMO Steve Bannerman. They worked very hard on this deal and to see it go live in this fashion is awesome.
I love my team, I love BOCA and I love that we all have one core attribute: passion. We enjoy what we do for a living and it shows...
BOCA, A Passion for PR.
Go Team...................
Kathleen S.
Friday, May 22, 2009
More than PR - Corporate Marketing - A Webinar
While 90% of BOCA's business is PR - we actually do a lot more than PR - specifically for our client Devicescape.
I just got off a call with eg3.com - a very relevant online entity within the engineering world. Devicescape will be working with eg3 to sponsor, host and participate in a Webinar. The Webinar will be great and the content will be very thought provoking.
BOCA worked side-by-side Devicescape to develop thoughtful questions about the hotspt/wi-Fi market. We will delve into Deviescape's member and customer base to uncover all sorts of interesting nuggets of information and we will then unveil the data vis a vis a Webinar. This is much more than PR. We are talking about the following:
- Developing thoughtful questions
- Tapping into survey company to uncover relevant data
- compiling data into a formal report (think Yankee Group or In-Stat); literally this is a formal report of third party data relevant to Devicescape's customers/industry.
- Develop member communications
- Develop customer communications
- Create landing pages
- Deliver a Webinar
Hence - much more than PR and a lot of work. But, at the end of it all - it is so wonderful to see a program like this executed. Especially - when it really does help sales. Marketing is not just to market - marketing (and PR) is to assist with brand credibility, lead generation and general company awareness.
Off to work on this project...
Kathleen
I just got off a call with eg3.com - a very relevant online entity within the engineering world. Devicescape will be working with eg3 to sponsor, host and participate in a Webinar. The Webinar will be great and the content will be very thought provoking.
BOCA worked side-by-side Devicescape to develop thoughtful questions about the hotspt/wi-Fi market. We will delve into Deviescape's member and customer base to uncover all sorts of interesting nuggets of information and we will then unveil the data vis a vis a Webinar. This is much more than PR. We are talking about the following:
- Developing thoughtful questions
- Tapping into survey company to uncover relevant data
- compiling data into a formal report (think Yankee Group or In-Stat); literally this is a formal report of third party data relevant to Devicescape's customers/industry.
- Develop member communications
- Develop customer communications
- Create landing pages
- Deliver a Webinar
Hence - much more than PR and a lot of work. But, at the end of it all - it is so wonderful to see a program like this executed. Especially - when it really does help sales. Marketing is not just to market - marketing (and PR) is to assist with brand credibility, lead generation and general company awareness.
Off to work on this project...
Kathleen
Friday, May 15, 2009
Just Admit it - I like Networking
Yes...it is officially my dirty little secret. I go through moments where I hate networking...and I don't want to be that PR person all up in someone's face. But, I am not that person because that is just not my personality.
So - here it is. I had an awesome time at the DEMO event last night. And, I saw old friends and I put reporter faces to names.
The reality is - I run the company and work on the corporate/product planning with the CEOs/CMOs/VP of Products. I sit with them and figure out how best to promote - beyond PR. Email member communications to B2B customer communications to Webinars to Thought Leadership initiatives.
In step Michael Lindenberger and Ashley Wilkinson - rock stars that work with BOCA Communications. Michael is our VP of Media out of NYC and they guy knows reporters. But - one better - he thinks like a reporter. He knows how to develop and create a story. And - he is a fantastic writer.
Ashley - our newest addition - is awesome. She knows everybody and she is just super cool and so fashionable.
Me - I've been way too trapped behind the office of the CEO. I love that place - but I grew up as a media person. I used to be that gal that knew everyone. That said - I am running and company so Michael, Ashley, Jennifer and Susannah are the people that help me. But - there is nothing like shaking the hands of cool people - both reporters and just tech enthusiasts like myself.
And - I think Chris Shipley is cool. I love, love, love DEMO. Our client Devicescape launched there a few years ago and it was AWESOME. The energy is amazing. Sadly _ I don't have a client that needs to launch at that venue. But, oh I wish I did...
Kathleen (BOCA) - I love BOCA...
Thursday, May 14, 2009
How Living on a Boat Exhibits BOCA Attributes
Yes - I live on a boat. I don't share a lot about my personal life on this blog b/c it does run off of the official BOCA website. But, I started to think - there are many aspects to my life (like living on a boat) that are parallels to BOCA Communications.
18 months ago I woke up and said - I want to live a different life and I want to run a different kind of PR firm. I don't want to be one of those firms trapped in horrible old attorney like office setting that lacks character, essence, living...Even though I don't think the site exhibits this now (site will be modified soon) we are hip, young (yet seasoned) at heart, amazing, smart, savvy and fun.
Boat people are fun. Regardless of their age or economics…just good old fun smart people that like the water. Much like the BOCA peeps.
How does this relate to living on a boat? Living on a boat totally freed my mind of clutter. When I moved from my beautiful Cole Valley Edwardian 1900 square foot flat to a 34 foot boat - my life changed. I got rid of everything I didn't need. I focused on quality versus quantity. I became flexible, adaptable and I think more strategic too. These are all qualities that BOCA possesses.
While I never talk about me being the founder of BOCA - the reality is I am the founder. I talk about BOCA in third person all the time b/c I want BOCA to be a brand essence. I want every person that works for BOCA to be free in their mind and heart so they too can be creative, fun and not trapped from the “right way people are suppose to do things.” We are about thinking different. Boat people think differently – we like unconventional.
I worked at a lot of agencies that allowed clients to be rude, over bearing and hurtful to team members. Boaters don’t think that way. Boaters are team members. From the Captain to the Skipper – respect is critical. At BOCA we have respect and trust.
I don’t know why I felt to have this tangent – but I did. I love BOCA and I love the people that work for BOCA. I too – love our clients. B/c if I didn’t or a BOCA member didn't – they wouldn’t be a BOCA client.
Food for thought…Kathleen
18 months ago I woke up and said - I want to live a different life and I want to run a different kind of PR firm. I don't want to be one of those firms trapped in horrible old attorney like office setting that lacks character, essence, living...Even though I don't think the site exhibits this now (site will be modified soon) we are hip, young (yet seasoned) at heart, amazing, smart, savvy and fun.
Boat people are fun. Regardless of their age or economics…just good old fun smart people that like the water. Much like the BOCA peeps.
How does this relate to living on a boat? Living on a boat totally freed my mind of clutter. When I moved from my beautiful Cole Valley Edwardian 1900 square foot flat to a 34 foot boat - my life changed. I got rid of everything I didn't need. I focused on quality versus quantity. I became flexible, adaptable and I think more strategic too. These are all qualities that BOCA possesses.
While I never talk about me being the founder of BOCA - the reality is I am the founder. I talk about BOCA in third person all the time b/c I want BOCA to be a brand essence. I want every person that works for BOCA to be free in their mind and heart so they too can be creative, fun and not trapped from the “right way people are suppose to do things.” We are about thinking different. Boat people think differently – we like unconventional.
I worked at a lot of agencies that allowed clients to be rude, over bearing and hurtful to team members. Boaters don’t think that way. Boaters are team members. From the Captain to the Skipper – respect is critical. At BOCA we have respect and trust.
I don’t know why I felt to have this tangent – but I did. I love BOCA and I love the people that work for BOCA. I too – love our clients. B/c if I didn’t or a BOCA member didn't – they wouldn’t be a BOCA client.
Food for thought…Kathleen
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