While technology has been my forte - I do think at times it would be nice to branch out. And, the beauty of being a nimble, boutique firm is that me and the BOCA team can really do what ever we want...there are no formal rules.
Yes, I love technology. And, I literally love deep technology - there is nothing like making a chip manufacturer sexy, or embedded Wi-Fi a mush have, not a nice to have.
That said, I also think that health service, drug treatment, wellness centers are of interest and here to stay. With an aging population and a more health conscious population - why not go down that path.
In regards to travel and leisure...who wouldn't want to do PR for the British Virgin Island Tourist Board or the Bitter End Yacht Club....the islands are fabulous and the Yacht Club luxurious.
I am not saying BOCA will go down that path...but the world is our oyster. And, it doesn't have to me. The beauty is hiring people that are true experts.
At BOCA, differentiating by specialty is how we run our business. Yes - there are jack of all traits - but if someone is just an amazing pitcher and story telling strategist (e.g., Michael Lindenberger - also knows as our Big Game Hunter) or an expert writer (e.g., Susannah Adler - also known as our writing Goddess)- one should tap into that excellence.
So - that said...we'll see who we hire and who we bring on as additional experts.
Kathleen S.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment