BOCA is a virtual agency. We are a group of very smart, senior-level people that decided we want to work with each other and we want to have the freedom to work from anywhere...
We go on-site to our clients, we meet at cafes, we meet at our houses and we meet on the phone.
We work around the clock - because we are always on-line.
I am personally in San Francisco. As well as others on the team. But, Michael, our VP of Media/Messaging, is in New York City. We are bi-coastal and our clients love it. I love it.
That said, we have clients in Boston, San Francisco, Silicon Valley and coming soon Austin, Texas. We have a CMO that works out of his house in Aptos and a PR Director that works between the office in San Francisco and her house in the valley.
Being virtual also allows us to hire people where ever as well. So, when a client comes in from Austin, we can hire someone in Austin.
Beyond the ability to hire someone in a client's zip code - our operation costs remain low. There is no need for BOCA clients to pay for over priced San Francisco office space. Even if the rents are low - no need.
Additionally, many agencies need to have rigorous structure because they have junior staff. They just graduated from college and need to learn some form of structure. There was an agency I once worked at that had the administrative assistant walk the office to confirm the staff was in their seat by 8:45 a.m.
I've said this before in past blogs - I do want an office at some point. But, I like the idea of a creative lounge/think tank versus an office. One fabulous open space with whiteboards and a full bar.
Ok...back to work.
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