Today I spent the entire day with one of BOCA's clients. It was the company's corporate offsite, where the executives shared the strategy, messaging, vision and technical roadmaps. Of course, marketing was also weaved into this conversation.
There are many times a PR firm is a sidebar, nothing more than a vendor that has an arms length relationship with the client. First, I personally do not want that kind of relationship with our clients. And, today I learned we have a fantastic relationship with this client (and I would like to believe our other clients too). Not only did they want us in the entire session, including financials, they highlighted our work and our relationship. They asked me and my fantastic colleague Susannah Adler to stand so that the audience (technical and sales representatives) could put faces to names and learn that we are not just a "PR vendor," but we are a strategic partner to this company. I was honored. And, I want to say thank you for making us part of the team.
There are many times a PR firm is a sidebar, nothing more than a vendor that has an arms length relationship with the client. First, I personally do not want that kind of relationship with our clients. And, today I learned we have a fantastic relationship with this client (and I would like to believe our other clients too). Not only did they want us in the entire session, including financials, they highlighted our work and our relationship. They asked me and my fantastic colleague Susannah Adler to stand so that the audience (technical and sales representatives) could put faces to names and learn that we are not just a "PR vendor," but we are a strategic partner to this company. I was honored. And, I want to say thank you for making us part of the team.
No comments:
Post a Comment