When I walk into a new business pitch many prospects ask me (us) how we differentiate. I see why they ask that question. So many PR firms are exactly the same. But, I really do believe we are different.
First, I believe in chemistry. We believe in chemistry. Many firms are great. But, at the end of the day, do I think this person or group of people can get the job done? And second, do I want to spend time with them? Do I want to grab a drink after work? Do I want to hear about the potentially exciting or mundane aspects of their life?
At BOCA, we believe in chemistry. Not only do we want chemistry with the people we hire, we want chemistry with the people that hire us. We are a smart, passionate, enthusiastic group of marketers that want to literally kick ass and have some fun while we “strategize” for our clients and deliver high-quality work.
So on the hiring front, BOCA recently hired a VP of Media Relations out of New York City—Michael Lindenberger. So, I guess, that is also how we differentiate. I truly believe in specialists. One size shoe does not fit everyone. And, if someone is very good at media and really never wants to write a press release, why force it. Michael can uncover the most interesting of nuggets and tell the story. He works with our clients to find something of value, something different and something compelling.
So, I guess this is a second differentiator. Maybe I only say this now because we are a young company and I am personally idealistic, but I want people to do what they love and what they are good at. Hence…Michael does media and Susannah Adler is our senior writer. Yes, she was a traditional supervisor at Schwartz so she can manage, pitch, write, think…but she LOVES to write. So…she shall write.
And, I also determined our third differentiator. And, again, I might eat my words at some point in my life, but I really want an agency of more senior folks versus more junior folks. That being said, we always need support and mentoring is a wonderful experience. So, as BOCA grows, we will hire more junior staff, but as they grow, we will not push them into a mold, we will work with them to hone their skills. FYI…in house folks at the HPs of the world or Google are also placed into specialties, so why shouldn’t we.
My thoughts on Monday evening…
Michael, welcome aboard. I look forward to growing this business and enjoying it every step of the way.
First, I believe in chemistry. We believe in chemistry. Many firms are great. But, at the end of the day, do I think this person or group of people can get the job done? And second, do I want to spend time with them? Do I want to grab a drink after work? Do I want to hear about the potentially exciting or mundane aspects of their life?
At BOCA, we believe in chemistry. Not only do we want chemistry with the people we hire, we want chemistry with the people that hire us. We are a smart, passionate, enthusiastic group of marketers that want to literally kick ass and have some fun while we “strategize” for our clients and deliver high-quality work.
So on the hiring front, BOCA recently hired a VP of Media Relations out of New York City—Michael Lindenberger. So, I guess, that is also how we differentiate. I truly believe in specialists. One size shoe does not fit everyone. And, if someone is very good at media and really never wants to write a press release, why force it. Michael can uncover the most interesting of nuggets and tell the story. He works with our clients to find something of value, something different and something compelling.So, I guess this is a second differentiator. Maybe I only say this now because we are a young company and I am personally idealistic, but I want people to do what they love and what they are good at. Hence…Michael does media and Susannah Adler is our senior writer. Yes, she was a traditional supervisor at Schwartz so she can manage, pitch, write, think…but she LOVES to write. So…she shall write.
And, I also determined our third differentiator. And, again, I might eat my words at some point in my life, but I really want an agency of more senior folks versus more junior folks. That being said, we always need support and mentoring is a wonderful experience. So, as BOCA grows, we will hire more junior staff, but as they grow, we will not push them into a mold, we will work with them to hone their skills. FYI…in house folks at the HPs of the world or Google are also placed into specialties, so why shouldn’t we.
My thoughts on Monday evening…
Michael, welcome aboard. I look forward to growing this business and enjoying it every step of the way.
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