BOCA Communications recently won a new client. On June 23, 2008 Zinnov, a leading management consulting company providing services in the area of offshore advisory, joined BOCA as our newest PR partner.
Zinnov had a very clear mission. Review the messaging to determine it was appropriate for a US audience and “launch” their company in the US. While the company has been around for years and works with leaders in the tech industry, Zinnov had no marketing or PR programs within the US (where their primary customer base is located).
BOCA got to work.
We brainstormed with the founders, partnered with our PR counterpart in India and began to uncover amazing nuggets of information. With a plethora of rich data, BOCA was able to move forward with thoughtful content that the media would truly appreciate. Many agencies (people) throw the concept of thought leadership around lightly. However, Zinnov and the company’s insight within the outsourcing market truly legitimates thought leadership.
Within just six weeks, BOCA—armed with strategic content about the Indian offshoring market—brokered introductions to leading media pundits from New York City to Silicon Valley. We packaged the data in a thoughtful manner and targeted media that we knew literally cared about the content. And, on August 11 we (Zinnov) issued the company findings.
http://www.marketwatch.com/news/story/rd-talent-drives-product-offshoring/story.aspx?guid=%7BB8D0FBAF-323B-41C0-8E5D-17E12CB99363%7D&dist=hppr
Beyond a press release, BOCA’s extensive yet targeted media activity garnered coverage in the most critical of publications for Zinnov such as BusinessWeek, CNet, Computerworld, IDG, NetworkWorld and more (Coverage Below). While the release may have hit the wire, this content truly is “evergreen” and our clients truly are experts when it comes to discussing strategic issues around the offshoring market, specifically as it relates to India and China.
BOCA is honored to work with a company such as Zinnov and proud to call them one of our PR partners.
BusinessWeek
India: R&D StrongholdWith giants like Cisco and GE driving demand and staffed more by skilled expats, India's offshore R&D centers are booming, despite spiraling wages
By Pete Engardio
http://www.businessweek.com/globalbiz/content/aug2008/gb20080811_250527_page_2.htm
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CNETReport: India isn't just for outsourcing anymore
By Jim Kerstetter
http://news.cnet.com/8301-1001_3-10013050-92.html?tag=nefd.top#comments
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ComputerWorldOffshore R&D to India, everyone else is
By Mark Hall
http://blogs.computerworld.com/offshore_r_d_to_india_everyone_else_is
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EE TimesReport: India's outsourced R&D business growing at 23%Bangalore talent pool seen as second only to Silicon Valley
By Rick Merritt
http://www.eetimes.com/showArticle.jhtml;jsessionid=NDYLFDBMNBYP2QSNDLPSKHSCJUNN2JVN?articleID=210002011
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NetworkWorld (through IDG)
Offshoring R&D to India on the upswing
By John Ribeiro
http://www.networkworld.com/news/2008/081108-offshoring-rd-to-india-on.html
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ComputerWorld (though IDG)
IT vendors in India target sharp growth in software sales Trade group forecasts annual product revenues of up to $12B by 2015
By John Ribeiro
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9112318&intsrc=hm_list
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