For the past 15 years my BOCA colleagues and I have been working in tech PR. There has always been the “dance” between PR and journalism. One must respect each other, be authentic and trustworthy – we must provide solid value (on both ends) to each other. We are a team, partners – not enemies. At the end of the day, we are in the same business—news and telling real stories.
When I first started, the struggle was there, but not to the caliber that I see today. It saddens me to see this kind of animosity and lack of respect. While many of the comments make sense – I would like to see how many of us can think about common respect versus pointed fingers, blame and anger.
While I do understand the stance against bad, un-thoughtful PR, I would like to applaud Marshall Kirkpatrick for his follow-up article “Entrepreneurs: We Will Happily Respect Your Embargoes.”
I respect embargos, BOCA respects embargos – point.
Techcrunch
http://www.techcrunch.com/2008/12/17/death-to-the-embargo/
Crunchgear
http://www.crunchgear.com/2008/12/17/pr-and-the-fine-art-of-not-being-crazy/
ReadWriteWeb
http://www.readwriteweb.com/archives/we_will_respect_your_embargoes.php
Spark PR called out…
http://twitter.com/erickschonfeld/status/1049537427
Wednesday, December 17, 2008
Sunday, November 30, 2008
Silicon Valley Rocks to SF New Tech Sponsorship
Ok - after taking a bit of a summer sabbatical, I am officially getting out on the social SF technology circuit again. After buying my boat I went a bit underground from the SF tech scene. While I enjoy networking with the coolest and hip of Silicon Valley to SF, one needs to take a break and reflect on their own life outside of work. Which, during that time, I met a very nice person so I guess it was worth taking the break.
Now, all that being said, the holidays are here and I am out and about again. From Silicon Valley Rocks to being a sponsor at the SFNewTech Meet Up Holiday Party, BOCA Communications is back in action working hard, networking to the best and having a wonderful time in this amazing center of innovation known as Silicon Valley.
I am very luck to be part of such a smart group of people. From my clients and colleagues to my personal friend network, every person that touches my life impacts me tremendously.
I hope others join me at these amazing events to promote everything from music to innovation.
Now, all that being said, the holidays are here and I am out and about again. From Silicon Valley Rocks to being a sponsor at the SFNewTech Meet Up Holiday Party, BOCA Communications is back in action working hard, networking to the best and having a wonderful time in this amazing center of innovation known as Silicon Valley.
I am very luck to be part of such a smart group of people. From my clients and colleagues to my personal friend network, every person that touches my life impacts me tremendously.
I hope others join me at these amazing events to promote everything from music to innovation.
Thursday, November 27, 2008
Thanksgiving: A personal reflection
Where do I start? I have so many thoughts, opinions and feelings. Sometimes I don’t know how to truly express myself. This Blog is part work and part personal, so I am guarded at times. But, today, I am not going to guard my personal written monologue.
I am very sad about what took place in Mumbai yesterday. The attacks on Mumbai represent so much more than the day, weeks, and months of pain inflicted on India – the world.
Why can’t people live in peace and in harmony? I know that since the beginning of time there has been war, anger, territorial strikes, and religious differences. But we are supposed to be more evolved today - aren’t we? Aren’t we supposed to be emotionally evolved?
Between the recent economic meltdown, the “war on terror,” bombings across the world – haven’t we seen enough.
Today is Thanksgiving. I am having family and friends for a feast at my home. When times are tough and the world is up for grabs – we have just a few things. And these things are not possessions. These things that people or at least I personally care about are friends and family. I love my family and I only wish warm, kind, caring thoughts to them. But, beyond my family, I also wish warm, loving, caring thoughts for people around this world.
People are losing jobs, people are losing homes and people are losing their lives in all this war and anger. My heart goes out to everyone today. Good, bad, evil – everybody is getting a warm thought from me. It all starts with one person. One act of kindness. One act of positive gesture.
I have never been officially “religious” probably because I grew up with a lot of religious people around me when I was younger. And, those religious people were mean sometimes – much of the time. The judgment passed on others was like acid. I literally thought – wow – that is a religious person – or in my home town, that is a Christian.
I consider myself spiritual. I believe in a higher power. I don’t care if you are Catholic, Jewish, Hindu or Born Again. All I care about is the following: are you a good human being, do you treat people with respect, are you kind? These are critical questions. And, as this blog is part personal and part business – I think about this stuff in business all the time. Life is too short to work with people that you don’t want to work with. My mom (also one of my best friends) says to me all the time, “Kathleen, if you die tomorrow, is that the decision you want? Is that how you want to live your life?” When I approach life, work, love, I always think, “Kathleen, is this going to make you happy? Are you doing something good? Are these good people?”
I am very proud of my network. I love my friends. I love my family. And, I fortunately, love what I do for a living. And, I like all my colleagues, clients, professional friends. I wish all of you a warm Thanksgiving. And, I hope all of you put out positive, warm, caring, kind energy to the world – not just today, but every day.
Kathleen Shanahan
I am very sad about what took place in Mumbai yesterday. The attacks on Mumbai represent so much more than the day, weeks, and months of pain inflicted on India – the world.
Why can’t people live in peace and in harmony? I know that since the beginning of time there has been war, anger, territorial strikes, and religious differences. But we are supposed to be more evolved today - aren’t we? Aren’t we supposed to be emotionally evolved?
Between the recent economic meltdown, the “war on terror,” bombings across the world – haven’t we seen enough.
Today is Thanksgiving. I am having family and friends for a feast at my home. When times are tough and the world is up for grabs – we have just a few things. And these things are not possessions. These things that people or at least I personally care about are friends and family. I love my family and I only wish warm, kind, caring thoughts to them. But, beyond my family, I also wish warm, loving, caring thoughts for people around this world.
People are losing jobs, people are losing homes and people are losing their lives in all this war and anger. My heart goes out to everyone today. Good, bad, evil – everybody is getting a warm thought from me. It all starts with one person. One act of kindness. One act of positive gesture.
I have never been officially “religious” probably because I grew up with a lot of religious people around me when I was younger. And, those religious people were mean sometimes – much of the time. The judgment passed on others was like acid. I literally thought – wow – that is a religious person – or in my home town, that is a Christian.
I consider myself spiritual. I believe in a higher power. I don’t care if you are Catholic, Jewish, Hindu or Born Again. All I care about is the following: are you a good human being, do you treat people with respect, are you kind? These are critical questions. And, as this blog is part personal and part business – I think about this stuff in business all the time. Life is too short to work with people that you don’t want to work with. My mom (also one of my best friends) says to me all the time, “Kathleen, if you die tomorrow, is that the decision you want? Is that how you want to live your life?” When I approach life, work, love, I always think, “Kathleen, is this going to make you happy? Are you doing something good? Are these good people?”
I am very proud of my network. I love my friends. I love my family. And, I fortunately, love what I do for a living. And, I like all my colleagues, clients, professional friends. I wish all of you a warm Thanksgiving. And, I hope all of you put out positive, warm, caring, kind energy to the world – not just today, but every day.
Kathleen Shanahan
Wednesday, November 26, 2008
Mumbai: Our Deepest Condolences
Our Condolences Go Out to the people of Mumbai.
The last few months have been difficult domestically. Today, we witness hardships abroad and we empathize with the families and loved ones of Mumbai as well as the business and vacation travelers.
Here in Silicon Valley we have very close ties to the people of India. Many of our friends and colleagues are from India, specifically from Mumbai. One of my dearest friends, Kunjali Shah, and her mother Mrs. Palavi Shah were in India the past few weeks. Fortunately, Kunjali left her family on Monday and her mother was on a flight back to the US today.
I am personally very sad to see this kind of hurt throughout the world. From 9/11 to bombings in the UK to now Mumbai, we continue to see a world in pain. We at BOCA Communications are very sorry for the tragedy today and our hearts go out to the people impacted by this unfortunate event.
The last few months have been difficult domestically. Today, we witness hardships abroad and we empathize with the families and loved ones of Mumbai as well as the business and vacation travelers.
Here in Silicon Valley we have very close ties to the people of India. Many of our friends and colleagues are from India, specifically from Mumbai. One of my dearest friends, Kunjali Shah, and her mother Mrs. Palavi Shah were in India the past few weeks. Fortunately, Kunjali left her family on Monday and her mother was on a flight back to the US today.
I am personally very sad to see this kind of hurt throughout the world. From 9/11 to bombings in the UK to now Mumbai, we continue to see a world in pain. We at BOCA Communications are very sorry for the tragedy today and our hearts go out to the people impacted by this unfortunate event.
Tuesday, November 18, 2008
Devicescape: Financial Times - A Success Story
For years I've been working with Devicescape. I am very proud of the company. It has remained so focused on its business strategy and driving results.
The company recently had a successful 3.0 launch. Since its launch of the Easy Wi-Fi product, it remained focused on driving deals (HTC, RIM, Intel) and delivering cool technology (its Easy Wi-Fi is one of the most popular wi-fi downloads at the iPhone App Store).
I am very proud of the company and its management team.
Today, we got a nice write-up in the FT. The reporter totally "got it." The first thing that came out of his mouth was the importance about the mix between Wi-Fi and 3G. These are not competing technologies - they are supportive of each other. Additionally, In-Stat came out with a report a few months ago about the biggest Wi-Fi trend (the blend between Wi-Fi and 3G). And, of course, the Smartphone is driving this trend.
Devicescape started to beat this drum years ago and it is like companies are finally getting it. And, I personally appreciate when a reporter understands the value too.
http://blogs.ft.com/techblog/2008/11/devicescapes-easier-wi-fi-aids-carriers/ Devicescape’s easier wi-fi aids operatorsNovember 18, 2008by Chris Nuttall Wi-fi can be a hard thing to figure out for a user on-the-go - all those networks, signal strengths, passwords and WEP encryption keys. While popularising wi-fi with its Centrino chipsets for laptops, Intel did a pretty poor job with the software, in my opinion, making it impossible for me to log on to some networks from my corporate notebook. So I’m glad they’ve now handed the job to someone else, in the shape of Devicescape, a Silicon Valley company backed by VC firm Kleiner Perkins Caufield & Byers, among others. Its software is now used in most Intel-based laptops, as well as a host of other devices. For example, I downloaded its popular Easy Wi-Fi application for the iPod touch and entered my login details for AT&T Wi-fi. Now, when I go into a Starbucks coffee store, I just press a button on the app screen to instantly connect. Before, I had to fire up the Safari browser and re-enter all my details on the AT&T website to get online. David Fraser, Devicescape’s chief executive, tells me it should be even easier than that. As more smartphones, such as the iPhone, incorporate wi-fi chips, manufacturers are embedding Devicescape’s software to switch seamlessly between 3G and wi-fi, without the user noticing. “We’ve moved from text messaging to watching YouTube videos on the phone and this explosion of data traffic can cause problems for carriers,” he says. By shifting users onto wi-fi, where available, operators can ease any congestion. Devicescape’s technology is used in Blackberry, Motorola, Nokia and Palm smartphones. As more categories of devices include wi-fi, the company sees its market expanding - it is in the new Nintendo DS handheld console and sees opportunities in personal navigation devices and digital cameras. The company maintains a database of thousands of networks, enabling easy connections to hotspots, municipal wi-fi and services such as Meraki and Fon. The San Bruno start-up, employing 30 people, was known as Instant 802, before Mr Fraser joined four years ago and rebranded the company. It is now at cash flow break-even and is hiring staff, at a time when everyone else in the Valley seems to be cutting back.
The company recently had a successful 3.0 launch. Since its launch of the Easy Wi-Fi product, it remained focused on driving deals (HTC, RIM, Intel) and delivering cool technology (its Easy Wi-Fi is one of the most popular wi-fi downloads at the iPhone App Store).
I am very proud of the company and its management team.
Today, we got a nice write-up in the FT. The reporter totally "got it." The first thing that came out of his mouth was the importance about the mix between Wi-Fi and 3G. These are not competing technologies - they are supportive of each other. Additionally, In-Stat came out with a report a few months ago about the biggest Wi-Fi trend (the blend between Wi-Fi and 3G). And, of course, the Smartphone is driving this trend.
Devicescape started to beat this drum years ago and it is like companies are finally getting it. And, I personally appreciate when a reporter understands the value too.
http://blogs.ft.com/techblog/2008/11/devicescapes-easier-wi-fi-aids-carriers/ Devicescape’s easier wi-fi aids operatorsNovember 18, 2008by Chris Nuttall Wi-fi can be a hard thing to figure out for a user on-the-go - all those networks, signal strengths, passwords and WEP encryption keys. While popularising wi-fi with its Centrino chipsets for laptops, Intel did a pretty poor job with the software, in my opinion, making it impossible for me to log on to some networks from my corporate notebook. So I’m glad they’ve now handed the job to someone else, in the shape of Devicescape, a Silicon Valley company backed by VC firm Kleiner Perkins Caufield & Byers, among others. Its software is now used in most Intel-based laptops, as well as a host of other devices. For example, I downloaded its popular Easy Wi-Fi application for the iPod touch and entered my login details for AT&T Wi-fi. Now, when I go into a Starbucks coffee store, I just press a button on the app screen to instantly connect. Before, I had to fire up the Safari browser and re-enter all my details on the AT&T website to get online. David Fraser, Devicescape’s chief executive, tells me it should be even easier than that. As more smartphones, such as the iPhone, incorporate wi-fi chips, manufacturers are embedding Devicescape’s software to switch seamlessly between 3G and wi-fi, without the user noticing. “We’ve moved from text messaging to watching YouTube videos on the phone and this explosion of data traffic can cause problems for carriers,” he says. By shifting users onto wi-fi, where available, operators can ease any congestion. Devicescape’s technology is used in Blackberry, Motorola, Nokia and Palm smartphones. As more categories of devices include wi-fi, the company sees its market expanding - it is in the new Nintendo DS handheld console and sees opportunities in personal navigation devices and digital cameras. The company maintains a database of thousands of networks, enabling easy connections to hotspots, municipal wi-fi and services such as Meraki and Fon. The San Bruno start-up, employing 30 people, was known as Instant 802, before Mr Fraser joined four years ago and rebranded the company. It is now at cash flow break-even and is hiring staff, at a time when everyone else in the Valley seems to be cutting back.
Heads Down: So I took some time off
Ok - I was slammed in October. I had client launches, media relations, new business and etc. I just didn't have the time to devote to a blog.
Therefore, I must commend the bloggers out there that can do it. Between work, regular email, Twitter, blogging and etc...I just don't know how people find the time.
What can I say, clients first - then blogging. But, I am going to try to get back in the game.
I am about to head to a tech meet-up. Very excited. Maybe I will blog about it. Maybe I won't - we will see.
Therefore, I must commend the bloggers out there that can do it. Between work, regular email, Twitter, blogging and etc...I just don't know how people find the time.
What can I say, clients first - then blogging. But, I am going to try to get back in the game.
I am about to head to a tech meet-up. Very excited. Maybe I will blog about it. Maybe I won't - we will see.
Tuesday, October 7, 2008
Intent To Blog - To Be or Not To Be
I always have the intent to blog. I think about all the different topics - but then I just get busy with work. Yes, work...
I feel like I still need to comment on my trip to NYC. I will create another blog entry for that - but overall, a success.
I feel like I still need to comment on my trip to NYC. I will create another blog entry for that - but overall, a success.
Monday, September 15, 2008
Social Ad Summit - Observations
I am most likely going to have a few posts today...I am at the Social Ad Summit today and I am going to provide some kudos the event organizer. The room is packed, a lot of market experts and companies leveraging social networking platforms such as MTV, Chase, Ford and etc. I hate it when I go to a conference and I am being "pitched" product the entire time. I want to learn about applications, services and actual implementations. I am getting that information from this conference...
The key concepts that are coming across so far are...
What is the end goal and how does a company chart a course to get to that goal?
How does one remain focused on the brand? How is my social networking strategy supporting my brand?
What kind of money are big companies spending on social networking / sites? On that note, MTV is spending about $500,000 advertising dollars on new media / social networking sites. Am I crazy to think that is actually kind of low? A company like MTV has so much money….I feel like the ad dollar would be more.
There is also a lot of talk about the move from click through rate to engagement/results. How does one engage with their audience – what is the company trying to drive from the engagement?
As I continue to listen to the panels – I will provide updates…
The key concepts that are coming across so far are...
What is the end goal and how does a company chart a course to get to that goal?
How does one remain focused on the brand? How is my social networking strategy supporting my brand?
What kind of money are big companies spending on social networking / sites? On that note, MTV is spending about $500,000 advertising dollars on new media / social networking sites. Am I crazy to think that is actually kind of low? A company like MTV has so much money….I feel like the ad dollar would be more.
There is also a lot of talk about the move from click through rate to engagement/results. How does one engage with their audience – what is the company trying to drive from the engagement?
As I continue to listen to the panels – I will provide updates…
Sunday, September 14, 2008
Social Ad Summit - NYC - Advertising and Social Networking
I arrived today from San Francisco into New York City. I am here to attend the Social Ad Summit. Why? While I don't have a lot of clients specifically in the "social networking" arena - PR has changed tremendously and social networking is here - here to stay. Therefore, I see it as my job to remain on top of the trends, learn more about the trend and hear from industry experts.
While I am excited about the conference - I am going to admit it - I am disappointed with the fact that I proposed a CEO as a speaker, but she wasn't accepted. The shame is - she would have been perfect. And, yes, I am going to bring out the woman card...I know that gender shouldn't matter, but as a woman who owns and runs her own company in the center of the technology heartland - San Francisco/Silicon Valley - I would like to see more female representation. Yes, women do speak on a lot of panels, but after reviewing the speaker list - out of almost 30 speakers - only two are woman. So, I proposed a CEO that runs a internet "how to" site that is all about social networking and 100 percent based on an ad model - but she wasn't accepted...oh well. I am sure all the other folks will be equally amazing.
I look forward to the conference...
While I am excited about the conference - I am going to admit it - I am disappointed with the fact that I proposed a CEO as a speaker, but she wasn't accepted. The shame is - she would have been perfect. And, yes, I am going to bring out the woman card...I know that gender shouldn't matter, but as a woman who owns and runs her own company in the center of the technology heartland - San Francisco/Silicon Valley - I would like to see more female representation. Yes, women do speak on a lot of panels, but after reviewing the speaker list - out of almost 30 speakers - only two are woman. So, I proposed a CEO that runs a internet "how to" site that is all about social networking and 100 percent based on an ad model - but she wasn't accepted...oh well. I am sure all the other folks will be equally amazing.
I look forward to the conference...
Tuesday, August 26, 2008
Positive Client Feedback
The other day I did a post about how happy I am with the work BOCA did for our client Zinnov. While it is great if we sing our own praises, it is better when the client sings them for us.
I woke up the other morning to the best email from our new client Zinnov. The CEO stated:
"I just wanted to inform the BOCA team that since our recent launch into the U.S. market, we've already started getting positive customer traction based on the press coverage you have been able to generate in the last few weeks. Three of our top customers have come forward to share their innovation stories from India. The team's effort on our account has potential to generate immediate and tangible impact on our business. So thanks for all the hard work and effort. Please feel free to use Zinnov as reference to any of your international customers."
Pari Natarajan, CEO of Zinnov
While it is just the beginning of our partnership journey, I hope to see more results so we deliver the real PR result to them - business value.
I woke up the other morning to the best email from our new client Zinnov. The CEO stated:
"I just wanted to inform the BOCA team that since our recent launch into the U.S. market, we've already started getting positive customer traction based on the press coverage you have been able to generate in the last few weeks. Three of our top customers have come forward to share their innovation stories from India. The team's effort on our account has potential to generate immediate and tangible impact on our business. So thanks for all the hard work and effort. Please feel free to use Zinnov as reference to any of your international customers."
Pari Natarajan, CEO of Zinnov
While it is just the beginning of our partnership journey, I hope to see more results so we deliver the real PR result to them - business value.
Friday, August 15, 2008
Zinnov: A Recent Client Win and Success
BOCA Communications recently won a new client. On June 23, 2008 Zinnov, a leading management consulting company providing services in the area of offshore advisory, joined BOCA as our newest PR partner.
Zinnov had a very clear mission. Review the messaging to determine it was appropriate for a US audience and “launch” their company in the US. While the company has been around for years and works with leaders in the tech industry, Zinnov had no marketing or PR programs within the US (where their primary customer base is located).
BOCA got to work.
We brainstormed with the founders, partnered with our PR counterpart in India and began to uncover amazing nuggets of information. With a plethora of rich data, BOCA was able to move forward with thoughtful content that the media would truly appreciate. Many agencies (people) throw the concept of thought leadership around lightly. However, Zinnov and the company’s insight within the outsourcing market truly legitimates thought leadership.
Within just six weeks, BOCA—armed with strategic content about the Indian offshoring market—brokered introductions to leading media pundits from New York City to Silicon Valley. We packaged the data in a thoughtful manner and targeted media that we knew literally cared about the content. And, on August 11 we (Zinnov) issued the company findings.
http://www.marketwatch.com/news/story/rd-talent-drives-product-offshoring/story.aspx?guid=%7BB8D0FBAF-323B-41C0-8E5D-17E12CB99363%7D&dist=hppr
Beyond a press release, BOCA’s extensive yet targeted media activity garnered coverage in the most critical of publications for Zinnov such as BusinessWeek, CNet, Computerworld, IDG, NetworkWorld and more (Coverage Below). While the release may have hit the wire, this content truly is “evergreen” and our clients truly are experts when it comes to discussing strategic issues around the offshoring market, specifically as it relates to India and China.
BOCA is honored to work with a company such as Zinnov and proud to call them one of our PR partners.
BusinessWeek
India: R&D StrongholdWith giants like Cisco and GE driving demand and staffed more by skilled expats, India's offshore R&D centers are booming, despite spiraling wages
By Pete Engardio
http://www.businessweek.com/globalbiz/content/aug2008/gb20080811_250527_page_2.htm
+++++++++++++++++++
CNETReport: India isn't just for outsourcing anymore
By Jim Kerstetter
http://news.cnet.com/8301-1001_3-10013050-92.html?tag=nefd.top#comments
++++++++++++++++++
ComputerWorldOffshore R&D to India, everyone else is
By Mark Hall
http://blogs.computerworld.com/offshore_r_d_to_india_everyone_else_is
++++++++++++++++++
EE TimesReport: India's outsourced R&D business growing at 23%Bangalore talent pool seen as second only to Silicon Valley
By Rick Merritt
http://www.eetimes.com/showArticle.jhtml;jsessionid=NDYLFDBMNBYP2QSNDLPSKHSCJUNN2JVN?articleID=210002011
++++++++++++++++++
NetworkWorld (through IDG)
Offshoring R&D to India on the upswing
By John Ribeiro
http://www.networkworld.com/news/2008/081108-offshoring-rd-to-india-on.html
+++++++++++++++++++++++++++++++
ComputerWorld (though IDG)
IT vendors in India target sharp growth in software sales Trade group forecasts annual product revenues of up to $12B by 2015
By John Ribeiro
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9112318&intsrc=hm_list
+++++++++++++++++++++
Tuesday, August 5, 2008
Nothing Like a Good Relationship & Teamwork
Today I spent the entire day with one of BOCA's clients. It was the company's corporate offsite, where the executives shared the strategy, messaging, vision and technical roadmaps. Of course, marketing was also weaved into this conversation.
There are many times a PR firm is a sidebar, nothing more than a vendor that has an arms length relationship with the client. First, I personally do not want that kind of relationship with our clients. And, today I learned we have a fantastic relationship with this client (and I would like to believe our other clients too). Not only did they want us in the entire session, including financials, they highlighted our work and our relationship. They asked me and my fantastic colleague Susannah Adler to stand so that the audience (technical and sales representatives) could put faces to names and learn that we are not just a "PR vendor," but we are a strategic partner to this company. I was honored. And, I want to say thank you for making us part of the team.
There are many times a PR firm is a sidebar, nothing more than a vendor that has an arms length relationship with the client. First, I personally do not want that kind of relationship with our clients. And, today I learned we have a fantastic relationship with this client (and I would like to believe our other clients too). Not only did they want us in the entire session, including financials, they highlighted our work and our relationship. They asked me and my fantastic colleague Susannah Adler to stand so that the audience (technical and sales representatives) could put faces to names and learn that we are not just a "PR vendor," but we are a strategic partner to this company. I was honored. And, I want to say thank you for making us part of the team.
Monday, August 4, 2008
Why are we different?
When I walk into a new business pitch many prospects ask me (us) how we differentiate. I see why they ask that question. So many PR firms are exactly the same. But, I really do believe we are different.
First, I believe in chemistry. We believe in chemistry. Many firms are great. But, at the end of the day, do I think this person or group of people can get the job done? And second, do I want to spend time with them? Do I want to grab a drink after work? Do I want to hear about the potentially exciting or mundane aspects of their life?
At BOCA, we believe in chemistry. Not only do we want chemistry with the people we hire, we want chemistry with the people that hire us. We are a smart, passionate, enthusiastic group of marketers that want to literally kick ass and have some fun while we “strategize” for our clients and deliver high-quality work.
So on the hiring front, BOCA recently hired a VP of Media Relations out of New York City—Michael Lindenberger. So, I guess, that is also how we differentiate. I truly believe in specialists. One size shoe does not fit everyone. And, if someone is very good at media and really never wants to write a press release, why force it. Michael can uncover the most interesting of nuggets and tell the story. He works with our clients to find something of value, something different and something compelling.
So, I guess this is a second differentiator. Maybe I only say this now because we are a young company and I am personally idealistic, but I want people to do what they love and what they are good at. Hence…Michael does media and Susannah Adler is our senior writer. Yes, she was a traditional supervisor at Schwartz so she can manage, pitch, write, think…but she LOVES to write. So…she shall write.
And, I also determined our third differentiator. And, again, I might eat my words at some point in my life, but I really want an agency of more senior folks versus more junior folks. That being said, we always need support and mentoring is a wonderful experience. So, as BOCA grows, we will hire more junior staff, but as they grow, we will not push them into a mold, we will work with them to hone their skills. FYI…in house folks at the HPs of the world or Google are also placed into specialties, so why shouldn’t we.
My thoughts on Monday evening…
Michael, welcome aboard. I look forward to growing this business and enjoying it every step of the way.
First, I believe in chemistry. We believe in chemistry. Many firms are great. But, at the end of the day, do I think this person or group of people can get the job done? And second, do I want to spend time with them? Do I want to grab a drink after work? Do I want to hear about the potentially exciting or mundane aspects of their life?
At BOCA, we believe in chemistry. Not only do we want chemistry with the people we hire, we want chemistry with the people that hire us. We are a smart, passionate, enthusiastic group of marketers that want to literally kick ass and have some fun while we “strategize” for our clients and deliver high-quality work.
So on the hiring front, BOCA recently hired a VP of Media Relations out of New York City—Michael Lindenberger. So, I guess, that is also how we differentiate. I truly believe in specialists. One size shoe does not fit everyone. And, if someone is very good at media and really never wants to write a press release, why force it. Michael can uncover the most interesting of nuggets and tell the story. He works with our clients to find something of value, something different and something compelling.So, I guess this is a second differentiator. Maybe I only say this now because we are a young company and I am personally idealistic, but I want people to do what they love and what they are good at. Hence…Michael does media and Susannah Adler is our senior writer. Yes, she was a traditional supervisor at Schwartz so she can manage, pitch, write, think…but she LOVES to write. So…she shall write.
And, I also determined our third differentiator. And, again, I might eat my words at some point in my life, but I really want an agency of more senior folks versus more junior folks. That being said, we always need support and mentoring is a wonderful experience. So, as BOCA grows, we will hire more junior staff, but as they grow, we will not push them into a mold, we will work with them to hone their skills. FYI…in house folks at the HPs of the world or Google are also placed into specialties, so why shouldn’t we.
My thoughts on Monday evening…
Michael, welcome aboard. I look forward to growing this business and enjoying it every step of the way.
Monday, July 14, 2008
Boat as Device; Boat as Fun in the Sun
I recently bought a power boat...yes I know...way too much money in regards to gas and general up keep. But, it is amazing. I love that I have a boat, but what I love more is the fact that I am learning. On Saturday, I spent the entire day on the boat with my brother-in-law wiring. We had to re-route a lot of the electricity and battery power. It isn't done yet, but we got her going. The amount of electronics on the boat is fantastic. I have a GPS, radar, sonar....all sorts of power running through the entire boat. I am learning about AC DC versus 110 power and I also have a generator. I am learning charts, codes, signals, engines and everything I can to be a smart boater. And, while I bought the power boat, I am also taking sailing lessons. The water is so fantastic.
Beyond what I am learning from an electronics perspective, I just love the water. My friend Jeffe helped me move the boat yesterday from Point Richmond to Pier 39 in San Francisco. It was so beautiful going across the bay. And again...back to learning. I was learning the rules of the sea road...tankers, sailors, commercial boats, who has the right of way and who doesn't. So fantastic to be at the helm of my boat and feeling the power of it in my hands. I am happy that Bocatina (her name) is up and running. Bring on the learning.
Beyond what I am learning from an electronics perspective, I just love the water. My friend Jeffe helped me move the boat yesterday from Point Richmond to Pier 39 in San Francisco. It was so beautiful going across the bay. And again...back to learning. I was learning the rules of the sea road...tankers, sailors, commercial boats, who has the right of way and who doesn't. So fantastic to be at the helm of my boat and feeling the power of it in my hands. I am happy that Bocatina (her name) is up and running. Bring on the learning.
Thursday, June 26, 2008
From Demo to Digital Living
Yes...I know...I should have blogged about the DEMO reunion the other week at that time. But between real work, email, Facebook, LinkedIn and the list goes on...one can only try to keep up.
So...on that note...I love DEMO. I will still never forget when Devicescape launched its consumer facing product at that show. It was just so amazing and it really makes you realize how cool tech is. The energy is high and everyone is just excited. The DEMO reunion was a lot of fun...a solid mix of CEOs, VCs, small tech companies in general to of course...the PR folks like me.
This week I attended CONNECTIONS: The Digital Living Conference hosted by Parks Associates. I would say it is a good, local brand awareness exercise. The media attendance was “ok” and the leads I hear were also “ok” to “good.” But, again, branding was strong.
One company that I think is super cool is Green Plug, Inc. the company aims to provide innovative green power components that allow manufacturers to standardize on one universal power connector and eliminate environmental waste. I am personally a huge fan of this. Not just from an environmental perspective…but I am so over cords. Why can’t all electronic manufacturers standardize on one cord. There is no reason for me to have a cord for my computer, a cord for my phone, a cord for my digital camera, etc., etc., etc… Such a hassle when one travels.
Ok…my two cents…
So...on that note...I love DEMO. I will still never forget when Devicescape launched its consumer facing product at that show. It was just so amazing and it really makes you realize how cool tech is. The energy is high and everyone is just excited. The DEMO reunion was a lot of fun...a solid mix of CEOs, VCs, small tech companies in general to of course...the PR folks like me.
This week I attended CONNECTIONS: The Digital Living Conference hosted by Parks Associates. I would say it is a good, local brand awareness exercise. The media attendance was “ok” and the leads I hear were also “ok” to “good.” But, again, branding was strong.
One company that I think is super cool is Green Plug, Inc. the company aims to provide innovative green power components that allow manufacturers to standardize on one universal power connector and eliminate environmental waste. I am personally a huge fan of this. Not just from an environmental perspective…but I am so over cords. Why can’t all electronic manufacturers standardize on one cord. There is no reason for me to have a cord for my computer, a cord for my phone, a cord for my digital camera, etc., etc., etc… Such a hassle when one travels.
Ok…my two cents…
Thursday, June 12, 2008
Online Viral Marketing -- Always Successful
I am a true believer in viral marketing. While print publications are still highly important, it is also very important to drive traffic to a company's web site. Therefore, a key strategy I like to implement with many of BOCA's clients is an online, viral PR strategy.
It is amazing to see how a client's traffic can increase because they are blogging about thoughtful topics. May I add that thoughtful is a key word.
After six months of hard work, a client of mine finally sustained critical mass due to our blogging effort.
Another BOCA client, implemented their own "editorial calendar" of discussion points and people are reading their content.
And, both of these clients are building relationships with key members of the media, especially online media, because of their thoughtful commentary. Web traffic is up, lead generation is up and news coverage is up. These are all exciting things.
It is amazing to see how a client's traffic can increase because they are blogging about thoughtful topics. May I add that thoughtful is a key word.
After six months of hard work, a client of mine finally sustained critical mass due to our blogging effort.
Another BOCA client, implemented their own "editorial calendar" of discussion points and people are reading their content.
And, both of these clients are building relationships with key members of the media, especially online media, because of their thoughtful commentary. Web traffic is up, lead generation is up and news coverage is up. These are all exciting things.
Thursday, May 29, 2008
ASP versus SaaS: What?
I love what I do for a living and after many years of ERP, CRM, HRMS….I am consistently happy about new non-enterprise software. The technology that is so far removed, yet impacts my (our) everyday life is amazing—Atheros, Intel, Wind River, Devicescape—or the technology that is so close and familiar like Facebook, MySpace and "Apple" (I need to put Apple in quotes b/c it is super cool technology but closed, expensive and exclusive—in branding), Slacker and more are for the consumer and the benefit of the masses.
At the end of the day, be it the enterprise consumer (yes there is the CTO…COO…that wants to drive economies of scale and cost reduction down), or the traditional consumer…it is all about making life easy with technology.
While I am writing about random enterprise and non-enterprise software, my original thought was ASP versus SaaS.
As a PR person I consistently remember ASP (so long ago, but just blogging about it now). Yet, ASP and SasS are the same thing, but ASP is the original “category” defined by some individual that is now gone. Why did SaaS take off over the ASP? I don’t mean to appear questionable, but as an individual in the industry….I literally hear one thing and think…wasn’t it that other thing just a few year ago and aren't they the same thing? Was the branding for SaaS that good? I am impressed by category creation. I know the ASP/SaaS argument has been had…but I sill tend to thing: WOW…the power of thought, category and a solid budget.
The definitions from Wikipedia are below…
An application service provider (ASP) is a business that provides computer-based services to customers over a network. Software offered using an ASP model is also sometimes called On-demand software or software as a service (SaaS). The most limited sense of this business is that of providing access to a particular application program (such as medical billing) using a standard protocol such as HTTP.
Software as a service (SaaS, typically pronounced 'Sass') is a model of software deployment where an application is hosted as a service provided to customers across the Internet. By eliminating the need to install and run the application on the customer's own computer, SaaS alleviates the customer's burden of software maintenance, ongoing operation, and support.
At the end of the day, be it the enterprise consumer (yes there is the CTO…COO…that wants to drive economies of scale and cost reduction down), or the traditional consumer…it is all about making life easy with technology.
While I am writing about random enterprise and non-enterprise software, my original thought was ASP versus SaaS.
As a PR person I consistently remember ASP (so long ago, but just blogging about it now). Yet, ASP and SasS are the same thing, but ASP is the original “category” defined by some individual that is now gone. Why did SaaS take off over the ASP? I don’t mean to appear questionable, but as an individual in the industry….I literally hear one thing and think…wasn’t it that other thing just a few year ago and aren't they the same thing? Was the branding for SaaS that good? I am impressed by category creation. I know the ASP/SaaS argument has been had…but I sill tend to thing: WOW…the power of thought, category and a solid budget.
The definitions from Wikipedia are below…
An application service provider (ASP) is a business that provides computer-based services to customers over a network. Software offered using an ASP model is also sometimes called On-demand software or software as a service (SaaS). The most limited sense of this business is that of providing access to a particular application program (such as medical billing) using a standard protocol such as HTTP.
Software as a service (SaaS, typically pronounced 'Sass') is a model of software deployment where an application is hosted as a service provided to customers across the Internet. By eliminating the need to install and run the application on the customer's own computer, SaaS alleviates the customer's burden of software maintenance, ongoing operation, and support.
Wednesday, May 28, 2008
Universal Wi-Fi/Internet Access - New York Times FON Profile
This weekend I read the New York Times story by John Markoff, “Global Dreams for a
Wireless Web,” which is a very large profile on the company FON. While the story focuses on FON, it basically is about the CEO's vision to get people Internet access. I personally am a huge believer in ubiquitous Wi-Fi access and I am consistently surprised that my city, San Francisco, still does not have universal Wi-Fi.
With the thousands of Comcast cable boxes and Linksys routers…if we were to just open it up and allow people access…this city (as well as other major metropolitan cities) would be Wi-Fi enabled. Yes, I know there are security risks…but with the many amazing brains in Silicon Valley (let a lone the world) I am sure we could figure something out.
So, here is my crazy concept:
What if people just didn’t security enable their Linksys or any other type of Wi-Fi router in their home?
What if neighborhoods bonded together to create Wi-Fi towers—much like how there are cell towers around the city (world) due to operators, we could just open up hot spots in our neighborhoods? We could bypass the bureaucracy of the big boys and the city superintendents and do it ourselves. Now, that would be great. I live in Cole Valley, the dwellings of Craig from Craigsligt. Maybe we could get him to help sponsor a grassroots neighborhood initiative for Wi-Fi, Wi-Fi access, 27/7 immediate Internet. That would be great. I am already doing a bit of my part by not locking my router. Maybe, I need to take it one step farther.
On another note, there are so many interesting start-ups that have a similar vision to FON. I remember going to DEMO in 2007 with my client Devicescape and FON announced their company and vision along with Whisher. All these companies have something very similar within their visions:
Getting people on the Internet (Access)
Free, ubiquitous Internet (Availability Everywhere)
Internet, Internet, Internet to the masses
I would like to see FON, Meraki, Boingo and Devicescape all work together in lock-step to help consumers like me get more access to the Internet so I can enjoy the services from the Internet.
Ok..my two cents as am a Wi-Fi junkie in full support of these companies. And, a independent thinker/worker who needs more Internet cafes, parks and the like.
Monday, May 19, 2008
San Francisco Still Going
As I continue to build my business and network, I go to many events and outings in San Francisco/Silicon Valley. Last week, Wednesday, I hit hot spot Americana and it was busy. Most likely the fact that San Francisco was sunny and 90 degrees is part of this reason, but wow...I couldn't get over the amount of techies. Coming off the heals of the New Tech Group the night before, I just couldn't help to think, "wow, this city is amazing, beautiful, powerful and still going." I am incredibly proud to be part of this fabric.
As the recession looms forward and politics are at play, I look forward to seeing what will happen in this vibrant city filled with innovation and thought. I could also report on Microsoft and a few other cool announcements, but I really just wanted to salute this place—go San Francisco.
As the recession looms forward and politics are at play, I look forward to seeing what will happen in this vibrant city filled with innovation and thought. I could also report on Microsoft and a few other cool announcements, but I really just wanted to salute this place—go San Francisco.
Wednesday, May 14, 2008
SF New Tech Meet Up - My First Time
So for the first time ever, I went to the SF tech meet up where they also show betas...I have to say I enjoyed it. Not only was it good networking, there were some interesting companies that provided the audience with a demo and some food for thought.
As I am a woman I should not like this site, but I like Zivity (http://www.zivity.com/). I am probably being naive as my passion in the day was art (BA in art history from Cal), but I really would like to approach the site as a portal for photo sharing and revenue for the photographer and artist. Yes, there are some nudes, but nudes are also art - think of David. The woman providing the presentation was having a bit of a hard time, but I would like to salute her for having the gumption to go on stage. This site will most likely make a killing because as we all know – sex is a money maker. Plus, the subscription based business model will work. For only $10 I know many men and women that will pay to see tasteful, yet seductive photos.
I love the wine concept on the iPhone. As a wine enthusiast, I can very much appreciate it. He never clearly defined his business model, but what does he care – they can be picked up by wine spectator magazine or a content provider type as a nice service for clients.
While the above two companies remind me of the 1999 .com or bomb companies…Ribbit to me appeared like it can be a true disruptive force. Developers love the open source and open platforms…with Ribbit you can have “unified communications” sans Cisco.
Well…I will continue to attend these events, listen, learn and network. I love San Francisco and the Valley…I am so happy to be part of these 21st Century “Belle Opaque” salons.
As I am a woman I should not like this site, but I like Zivity (http://www.zivity.com/). I am probably being naive as my passion in the day was art (BA in art history from Cal), but I really would like to approach the site as a portal for photo sharing and revenue for the photographer and artist. Yes, there are some nudes, but nudes are also art - think of David. The woman providing the presentation was having a bit of a hard time, but I would like to salute her for having the gumption to go on stage. This site will most likely make a killing because as we all know – sex is a money maker. Plus, the subscription based business model will work. For only $10 I know many men and women that will pay to see tasteful, yet seductive photos.I love the wine concept on the iPhone. As a wine enthusiast, I can very much appreciate it. He never clearly defined his business model, but what does he care – they can be picked up by wine spectator magazine or a content provider type as a nice service for clients.
While the above two companies remind me of the 1999 .com or bomb companies…Ribbit to me appeared like it can be a true disruptive force. Developers love the open source and open platforms…with Ribbit you can have “unified communications” sans Cisco.Well…I will continue to attend these events, listen, learn and network. I love San Francisco and the Valley…I am so happy to be part of these 21st Century “Belle Opaque” salons.
Friday, May 9, 2008
Apple versus Microsoft and Google versus Yahoo
Now, I hope I don’t lose respect from friends and colleagues for what I am about to write. And, I can’t believe I am even writing this after my experience with Vista, as it has not been great. But, here it is—I don’t like Apple. I actually think I might not like Steve Jobs.
Yes, the products are gorgeous, designs are hip, sexy, cool. Every good looking man and
attractive woman has an iPhone. It is like to be cool one must have an iPhone. But, they are expensive. And the technology is totally closed. I really hate the commercials too. I am officially starting to feel sorry for Microsoft. Yes, I feel sorry for Microsoft. And, those commercials have made me not like Apple even more and really not like Steve Jobs.
Ok…Google versus Yahoo. I don’t like Google either. I am like the anti-Christ. I am a woman in technology here in San Francisco and I am writing blasphemies. Everyone loves Apple and Google and I prefer Microsoft and Yahoo. So…after this week to witness the possible merger (or shall I write acquisition) between Microsoft and Yahoo is almost funny. Two companies that for some reason I now have a soft spot in my heart. I think I would like to see a merger/acquisition. But, the merger didn’t go threw and the two companies still stand. And, while they might not be Apple and Google, I have faith in the companies. I do wish that Yahoo could reclaim its status, but the Google giant is strong.
Yes, the products are gorgeous, designs are hip, sexy, cool. Every good looking man and
attractive woman has an iPhone. It is like to be cool one must have an iPhone. But, they are expensive. And the technology is totally closed. I really hate the commercials too. I am officially starting to feel sorry for Microsoft. Yes, I feel sorry for Microsoft. And, those commercials have made me not like Apple even more and really not like Steve Jobs.
Ok…Google versus Yahoo. I don’t like Google either. I am like the anti-Christ. I am a woman in technology here in San Francisco and I am writing blasphemies. Everyone loves Apple and Google and I prefer Microsoft and Yahoo. So…after this week to witness the possible merger (or shall I write acquisition) between Microsoft and Yahoo is almost funny. Two companies that for some reason I now have a soft spot in my heart. I think I would like to see a merger/acquisition. But, the merger didn’t go threw and the two companies still stand. And, while they might not be Apple and Google, I have faith in the companies. I do wish that Yahoo could reclaim its status, but the Google giant is strong.
Not just work, a bit of personal too
May 1, 2008
My overall trip has been very insightful. While, yes…I did a lot of work and met with amazing companies…my blog can’t just be about work. I need to blend a bit of personal and general observations. First observation…in comparison to U.S. cities where I feel I never see babies….wow…so many people in Amsterdam have babies. Maybe it is just because they are not in a car tired down in the seatbelt, but out and about with their parents on bicycles so you literally, physically see them. I must say—I like it. A population of people that work, play, create families and go out on the city streets.
Another observation…people of all ages go out. I feel like in San Francisco, one only sees the 20 or 30 something crowd. While in Dublin, the cutest group of lady friends (I say in their 50s) were out on a Thursday night having cocktails. Yes the 50 something woman right next to the 20 something woman. And, the same goes for men. I am not saying that people are cloistered in their home in the US, I am just saying I se more ages mixing in mingling in the same places.
While this trip has been predominately work, yesterday I did enjoy Queen’s Day. It was wonderful. First – what is Queens Day? It started as a day when the Queen lifted all tariffs from goods. And, people could sell anything without a license. So, in essence, we are talking about a giant flea market or garage sale. Now, in modern day, keep the garage sale, but add in thousands of people from all over Europe landing on the city of Amsterdam for a fun, hedonistic day of partying, dancing and running around—DJs on every street corner, canals filled with party boats—young, old and the like as well as different—parading the canal. It was amazing…
My overall trip has been very insightful. While, yes…I did a lot of work and met with amazing companies…my blog can’t just be about work. I need to blend a bit of personal and general observations. First observation…in comparison to U.S. cities where I feel I never see babies….wow…so many people in Amsterdam have babies. Maybe it is just because they are not in a car tired down in the seatbelt, but out and about with their parents on bicycles so you literally, physically see them. I must say—I like it. A population of people that work, play, create families and go out on the city streets.
Another observation…people of all ages go out. I feel like in San Francisco, one only sees the 20 or 30 something crowd. While in Dublin, the cutest group of lady friends (I say in their 50s) were out on a Thursday night having cocktails. Yes the 50 something woman right next to the 20 something woman. And, the same goes for men. I am not saying that people are cloistered in their home in the US, I am just saying I se more ages mixing in mingling in the same places.
While this trip has been predominately work, yesterday I did enjoy Queen’s Day. It was wonderful. First – what is Queens Day? It started as a day when the Queen lifted all tariffs from goods. And, people could sell anything without a license. So, in essence, we are talking about a giant flea market or garage sale. Now, in modern day, keep the garage sale, but add in thousands of people from all over Europe landing on the city of Amsterdam for a fun, hedonistic day of partying, dancing and running around—DJs on every street corner, canals filled with party boats—young, old and the like as well as different—parading the canal. It was amazing…
With a name like Shanahan--Dublin a Must
April 26, 2008
I arrived in Dublin a few days ago. This is a blend of a business and a personal trip. With a name like Kathleen Shanahan I had to uncover the roots of my father’s past. Plus, I know a lot of Irish folks so if I am all the way over here…it would have been a shame not to come and say hello. I had a PR meeting on Friday morning. Very kind and smart Irish woman. I have three meetings on Monday…I look forward to learning about this marketplace.
I arrived in Dublin a few days ago. This is a blend of a business and a personal trip. With a name like Kathleen Shanahan I had to uncover the roots of my father’s past. Plus, I know a lot of Irish folks so if I am all the way over here…it would have been a shame not to come and say hello. I had a PR meeting on Friday morning. Very kind and smart Irish woman. I have three meetings on Monday…I look forward to learning about this marketplace.
How I got to BOCA?
April 23, 2008
I think I have been preparing for what I am doing my entire life. While I love being American and I am proud of my country (regardless of the politics, real estate down turn, devaluation of the dollar), I’ve also always enjoyed different cultures, countries, ethnicities and people from around the world in general. Since I was a little girl my eye always saw beyond boarders and past major bodies of sea. Maybe it starts with the fact that I am partly a first generation American—mother is an Italian Argentine and my Dad is an American Irishman that still thinks he really is an Irishman—maybe it is the fact that I grew up bilingual while all my other friends spoke only English or maybe it is the fact that I just really enjoy meeting people from around this amazing world…who knows…but my experience brought me to where I am today and what I do today.
For almost 15 years now I’ve been providing marketing and PR consulting services. I’ve been all over the board…I’ve represented Silicon Valley start-ups, major telecom carriers, enterprise software companies (more in the 90s though), wi-fi software providers, gadget companies and so on and so on. I will say that my personal passion is in the next generation enabling technologies that are transforming the way people communicate. Be it a wi-fi software, software for the telecos space, a consumer device and etc…my heart officially left enterprise software and moved to the human.
I know most people wouldn’t consider telecom software of interest…but it is how we’ve traditionally communicated. Now…throw in the video and voice applications (the companies that make those applications) as well as the devices that run those applications…now we are talking…some cool stuff. I think this started at Wind River…a very interesting company that is so deep dark in the tech…no normal lay person will know the brand. But this is the company that provides the embedded software that sits in a consumer electronics device, a set top box, a robot, an anti-break system….the stuff that touches humans every day. This is the company where I started to incubate my future dream and future marketing communications agency.
While at Wind River, I not only figured out how to humanize the technology (Alissa…you are amazing and I could have never done it without you), but I also oversaw all corporate communications at a global level. I worked with strong PR agencies in the U.S…but I also worked with amazing agencies across Europe…I loved the international aspect to the job. I loved learning how the agencies would strategize a launch…learning what works in the US versus Japan, Italy, France, the UK, Germany…sometimes the same…but also very different. It was hear I thought…while I always want to work with cool Silicon Valley start-ups and tech companies across the US…I also thought…how great would it be to create a US based agency that caters to a non-US technology community. Yes, the US is amazing…we have venture capital, controversial bloggers and solid next generation technology….but the US is not alone in this. There is a market outside the US…cool start-ups…next generation technology, forums trying to create telecom and femoto cell standardization…and all these companies also need a way to express their ideas, thoughts, products, compatibilities in general with the US marketplace.
In steps BOCA Communications.
I think I have been preparing for what I am doing my entire life. While I love being American and I am proud of my country (regardless of the politics, real estate down turn, devaluation of the dollar), I’ve also always enjoyed different cultures, countries, ethnicities and people from around the world in general. Since I was a little girl my eye always saw beyond boarders and past major bodies of sea. Maybe it starts with the fact that I am partly a first generation American—mother is an Italian Argentine and my Dad is an American Irishman that still thinks he really is an Irishman—maybe it is the fact that I grew up bilingual while all my other friends spoke only English or maybe it is the fact that I just really enjoy meeting people from around this amazing world…who knows…but my experience brought me to where I am today and what I do today.
For almost 15 years now I’ve been providing marketing and PR consulting services. I’ve been all over the board…I’ve represented Silicon Valley start-ups, major telecom carriers, enterprise software companies (more in the 90s though), wi-fi software providers, gadget companies and so on and so on. I will say that my personal passion is in the next generation enabling technologies that are transforming the way people communicate. Be it a wi-fi software, software for the telecos space, a consumer device and etc…my heart officially left enterprise software and moved to the human.
I know most people wouldn’t consider telecom software of interest…but it is how we’ve traditionally communicated. Now…throw in the video and voice applications (the companies that make those applications) as well as the devices that run those applications…now we are talking…some cool stuff. I think this started at Wind River…a very interesting company that is so deep dark in the tech…no normal lay person will know the brand. But this is the company that provides the embedded software that sits in a consumer electronics device, a set top box, a robot, an anti-break system….the stuff that touches humans every day. This is the company where I started to incubate my future dream and future marketing communications agency.
While at Wind River, I not only figured out how to humanize the technology (Alissa…you are amazing and I could have never done it without you), but I also oversaw all corporate communications at a global level. I worked with strong PR agencies in the U.S…but I also worked with amazing agencies across Europe…I loved the international aspect to the job. I loved learning how the agencies would strategize a launch…learning what works in the US versus Japan, Italy, France, the UK, Germany…sometimes the same…but also very different. It was hear I thought…while I always want to work with cool Silicon Valley start-ups and tech companies across the US…I also thought…how great would it be to create a US based agency that caters to a non-US technology community. Yes, the US is amazing…we have venture capital, controversial bloggers and solid next generation technology….but the US is not alone in this. There is a market outside the US…cool start-ups…next generation technology, forums trying to create telecom and femoto cell standardization…and all these companies also need a way to express their ideas, thoughts, products, compatibilities in general with the US marketplace.
In steps BOCA Communications.
Yes, the URL I bought years ago has officially become a company. I LLCd in November and started with some great Silicon Valley companies as my (BOCA’s) first clients ever.
Thank you to Devicescape (awesome wi-fi software that is an enabler of next generation services to devices) to Narus (very interesting software company that sells security, intercept and traffic management solutions to service providers – hence the love of telecom – and governments) for helping me establish a real company with interesting clients in spaces I personally love.
Now…I thought…what are BOCA’s strategic next steps? BOCA needed to learn, understand and bridge relationships with software and PR communities outside the US. So…I went on a personal fact finding, primary information gathering mission across the UK, Ireland and Amsterdam (coming soon will be Germany and Sweden…eventually Bangalore). I needed to learn…what are agencies doing here…is all their growth from US based companies that need PR abroad…or is there a small niche of sexy, cool and traditional tech companies (European based) that might need strategic help and solid execution in the US. Furthermore….BOCA clients need UK and Pan-EMEA support. As a strategic partner to my clients I need to guide these companies in the right direction. Sure…I can go word of mouth…or I can come and learn on my own. That is nothing like continuous learning and personal growth.
I just finished the first stint of my UK experience…I met with seven of the top technology agencies in the US. Some of the firms have offices only in the London area (but provide a network of other firms across Europe, therefore the best-of-breed approach) and others with real, living, breathing organically grown offices in Spain, Italy, Germany, France and Belgium. What an amazingly fantastic experience! I officially can say I am an expert (or an emerging expert) on UK PR capabilities.
Thank you to Devicescape (awesome wi-fi software that is an enabler of next generation services to devices) to Narus (very interesting software company that sells security, intercept and traffic management solutions to service providers – hence the love of telecom – and governments) for helping me establish a real company with interesting clients in spaces I personally love.
Now…I thought…what are BOCA’s strategic next steps? BOCA needed to learn, understand and bridge relationships with software and PR communities outside the US. So…I went on a personal fact finding, primary information gathering mission across the UK, Ireland and Amsterdam (coming soon will be Germany and Sweden…eventually Bangalore). I needed to learn…what are agencies doing here…is all their growth from US based companies that need PR abroad…or is there a small niche of sexy, cool and traditional tech companies (European based) that might need strategic help and solid execution in the US. Furthermore….BOCA clients need UK and Pan-EMEA support. As a strategic partner to my clients I need to guide these companies in the right direction. Sure…I can go word of mouth…or I can come and learn on my own. That is nothing like continuous learning and personal growth.
I just finished the first stint of my UK experience…I met with seven of the top technology agencies in the US. Some of the firms have offices only in the London area (but provide a network of other firms across Europe, therefore the best-of-breed approach) and others with real, living, breathing organically grown offices in Spain, Italy, Germany, France and Belgium. What an amazingly fantastic experience! I officially can say I am an expert (or an emerging expert) on UK PR capabilities.
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