From Demo to Digital Living

Yes...I know...I should have blogged about the DEMO reunion the other week at that time. But between real work, email, Facebook, LinkedIn and the list goes on...one can only try to keep up.

So...on that note...I love DEMO. I will still never forget when Devicescape launched its consumer facing product at that show. It was just so amazing and it really makes you realize how cool tech is. The energy is high and everyone is just excited. The DEMO reunion was a lot of fun...a solid mix of CEOs, VCs, small tech companies in general to of course...the PR folks like me.

This week I attended CONNECTIONS: The Digital Living Conference hosted by Parks Associates. I would say it is a good, local brand awareness exercise. The media attendance was “ok” and the leads I hear were also “ok” to “good.” But, again, branding was strong.

One company that I think is super cool is Green Plug, Inc. the company aims to provide innovative green power components that allow manufacturers to standardize on one universal power connector and eliminate environmental waste. I am personally a huge fan of this. Not just from an environmental perspective…but I am so over cords. Why can’t all electronic manufacturers standardize on one cord. There is no reason for me to have a cord for my computer, a cord for my phone, a cord for my digital camera, etc., etc., etc… Such a hassle when one travels.

Ok…my two cents…

Online Viral Marketing -- Always Successful

I am a true believer in viral marketing. While print publications are still highly important, it is also very important to drive traffic to a company's web site. Therefore, a key strategy I like to implement with many of BOCA's clients is an online, viral PR strategy.

It is amazing to see how a client's traffic can increase because they are blogging about thoughtful topics. May I add that thoughtful is a key word.

After six months of hard work, a client of mine finally sustained critical mass due to our blogging effort.

Another BOCA client, implemented their own "editorial calendar" of discussion points and people are reading their content.

And, both of these clients are building relationships with key members of the media, especially online media, because of their thoughtful commentary. Web traffic is up, lead generation is up and news coverage is up. These are all exciting things.