Entertain
Engage
Socialize
Keep your followers interested
Make me smarter
As an agency, we think about social all the time.
Especially, how do we ensure that our “traditional” PR efforts are being
socialized in the right way?
When marketers think about their company's social media it is
important to engage the audience. This engagement needs to be interesting,
educational and entertaining. The content needs to be smart. If not, what is
the point.
I am proud of the social media BOCA delivers for many of its
clients. We developed 90-percent of GoodData's blog content. We created video for
Quorum. By the way, we acted in that video too. The stars are BOCA's very own Sammy Totah and Michael Kellner. We built Narus’ three key social media platforms – Facebook, LinkedIn
and Twitter – the list goes on.
I keep my Website short and to the point. I don't go on and on and on about our practice groups. That written, in
2014 I am committed to building out a few Web pages to ensure the community as a whole
is aware of our digital and social practice. Let's not forget we have an amazing content bureau with formal writers that come from the Gartner Group, major newspapers and marketing trade publications to feed both social and traditional channels with great content.
BOCA rocks...and people need to know it.
Let's rock and make great things happen!
