BOCA and SpiderOak Featured at In2 Summit This Week

BOCA Communications CEO Kathleen Shanahan and SpiderOak CEO Ethan Oberman will share the stage this Thursday to talk about how innovative PR campaigns are changing the way that companies interact and engage with customers. As part of The Holmes’ Report’s first In2 Summit in San Francisco, Shanahan and Oberman will sit down to discuss SpiderOak’s groundbreaking campaign built on the concept of “Zero Knowledge Privacy.”

Facing deeply entrenched competition from established cloud storage brands such as Box and DropBox, SpiderOak needed an original approach to successfully enter the conversation around cloud storage providers. BOCA worked with SpiderOak to develop the idea of a “Zero Knowledge Privacy Standard,” which leveraged the company’s unique approach to protecting customer data to make its offering stand out from the rest of the crowd. As a result, SpiderOak became the “go-to” resource for reporters covering the privacy and security issues as Snowden and the NSA led to a spike in conversation during 2013.

Shanahan and Oberman will lay out how the term “Zero Knowledge Privacy” was developed, and how BOCA hammered the campaign home through media outreach, contributed content, press releases, and speaking opportunities. They will also share how the campaign effectively positioned SpiderOak as an industry leader and boosted its bottom line with significant lead generation.

The event will take place at 4:40 p.m. on Thursday, January 23, at the Four Seasons in San Francisco. We look forward to seeing you there!

BOCA Begins the New Year With a Bang

What a way to start 2014! From earning top tier media placements to signing some of the most innovative clients, BOCA Communications has been on a roll in the New Year. It’s only been two weeks, but we’re so excited about our progress so far that we just had to share the news.

Our clients are making a big splash. Cloud-based Business Intelligence platform Birst has been winning excellent coverage from the business press this year, with thought leadership pieces from CEO Brad Peters appearing recently in both Forbes and the Guardian. Forbes also ran a feature story describing how Birst would lead the data analytics industry, while Business Insider picked the company as one of its “21 Enterprise Startups To Bet Your Career On In 2014.”

At the same time, enterprise content collaboration platform Huddle made the shortlist for “Best International Startup” in this year’s 7^th Annual Crunchies Awards (Be sure to add your vote!), and JiWire, the location-powered mobile advertising and data platform, was featured in the New York Times and Streetfight Magazine.

BOCA also began work with some amazing new clients that are sure to make headlines in the coming months. Infrastructure-as-a-Service provider GoGrid is ready to take on industry giants like Amazon Web Services by offering a new type of service for companies that want the best performing platforms for Big Data. Another new BOCA client, the sales communications platform ToutApp, is raring to redefine email for sales professionals with tracking, analytics and templates features.

It’s been a banner year so far for BOCA Communications and our clients, and we expect the momentum will only continue to grow. We hope that your New Year has gotten off to a great start too. Buckle in; it’s going to be an amazing ride!