Media Relations 101

While I might be the “founder” of BOCA Communications, I am also an account coordinator, expert researcher, media pitcher, writer and of course a strategist. This week I am a focused researcher and media relations expert.

The few things about media relations that people can never forget is that 1) it takes time due to thoughtful research and 2) smart targeting – you don’t want your PR person pitching the wrong reporter or the wrong angle to an outlet. Regardless of sophisticated, web based media tools like Cision (previously Media Map / Bacons), media relations comes down to knowing your outlet, knowing the reporters and picking up the phone.

So – what is my net/net here – research your targets, target correctly and pick up the phone with thoughtful, meaningful content.