So You Want to Be a BOCA PR Superstar?

BOCA coffee break in North Beach

Job-hunting is always daunting, especially when you’re searching for the perfect match. So where do you begin?

Finding the right career that’s a fit for you is much like a dating game in itself—the same rules apply. While it might not be as easy as swiping right or left on your Tinder prospects, you want to make sure you stalk your prospective employer’s social channels (Twitter, Facebook and LinkedIn), read their blog to get a feel for who they are and, last but not least, you want to get an idea of who their friends are. After all, you’ll be spending most of your time interacting with them and their network of friends and family.

And that’s exactly who we are at BOCA Communications, a network of friends and family that is growing right before our eyes, and we’re on the hunt for PR superstars like you to join us. Whether you’re just making your debut in the tech PR world, have a knack for writing or are a seasoned pro, we have an opportunity for you.  

o   PR Intern – Are you ready for a challenge in a fast-paced environment? We’re hiring smart, motivated, passionate, college graduates interested in learning the ABCs of tech PR.

o   Associate Account Executive – Do you have 1-2 years of tech PR experience, but are looking for a change? We’re hiring for a detail-oriented AAE that can self manage with a “get things done” attitude.

o   Account Executive – Our account executives have 3-5 years of tech PR experience and are media superstars. From pitching to staffing briefings, our account executives are ready to jump right in as media mavens.

o   Writing Intern – Are you a recent college graduate that is interested in writing about tech? Learn the ropes in our internship program by attending training sessions and getting hands-on experience by assisting senior writers with writing projects for both clients and BOCA.

o   Full-Time Content Writer – Do you have 1-2 years in tech journalism or tech PR? We’re looking for talented, full-time content writers that are ready to work closely with clients to research, write and edit original content while meeting tight deadlines.

BOCA is a mid-sized public relations firm located in San Francisco’s North Beach. While we are well versed in traditional PR tactics, we think of ourselves as a creative public relations think tank constantly pushing the boundaries for our clients. We work hard and deliver results, but still like to have fun with sidewalk BBQs, happy hours and hanging out with our beloved office pups.

Think we’re compatible? There is only one way to find out, send your resume and cover letter to Anastasia Pallas at anastasia@bocacommunications.com. We can’t wait to meet you!

BOCA Earns Top “Technology Campaign of the Year” Award for SpiderOak Messaging

PR World Awards announced this week that BOCA’s client SpiderOak won the “Best Technology Campaign of the Year” award for the “Zero Knowledge Privacy Standard” campaign that we developed with SpiderOak to help the company rise above the crowded and competitive cloud storage market. Named the “Gold Winner” of the global award for PR excellence by the SV US Awards judging panel, the SpiderOak campaign won out against stiff competition, including the two high-profile “Silver Winners,” the publicly traded computer processor manufacturer AMD, and the Israeli PR firm Blonde 2.0, which launched the highly successful Viber Desktop application.

We are extremely proud of our work with SpiderOak, and equally as pleased with SpiderOak’s success in advancing its brand and message, and ultimately, its bottom line. Facing deeply entrenched competition from established cloud storage brands such as Box and DropBox, SpiderOak and BOCA crafted an original approach to successfully enter the conversation around cloud storage providers.

BOCA first began working with SpiderOak in 2010 and developed the idea of a “Zero Knowledge Privacy Standard” in 2011, leveraging the company’s unique approach to protecting customer data to make its offering stand out from the rest of the crowd. Shortly afterwards, SpiderOak solidified its position as the secure rival to Dropbox after a major security breach in the same year.

After unveiling its first enterprise-class secure and private cloud in 2012, SpiderOak needed to make a bold move. BOCA worked with SpiderOak on a declaration that 2013 would be ‘The Year of Privacy,’ and built on the Zero-Knowledge Privacy Standard foundation to boost SpiderOak’s role not only as a secure cloud services provider but also as a thought leader on Internet privacy issues. When the Edward Snowden leaks about the NSA’s activities led to a spike in the privacy conversation in June 2013, SpiderOak became the go-to resource for reporters covering privacy and security issues. The campaign effectively positioned SpiderOak as an industry leader and boosted its bottom line with significant lead generation.

SpiderOak’s media exposure in 2013 was unparalleled, with stories about its Zero-Knowledge Privacy services running in publications ranging from daily newspapers to tech-focused blogs. Some of the highlights included a feature in the New York Times, a profile in TechCrunch, and coverage from a wide variety of tier one outlets, including the AP, the New Yorker, InformationWeek, the US News & World Report, and a cover-page story in the San Francisco Chronicle.

SpiderOak and BOCA, which continue to work together to spread the word about the importance and feasibility of a private Internet, will be honored at the PR World Awards banquet on Monday, June 23, in San Francisco. We are delighted to share this achievement, and look forward to many more successful campaigns in the future. To learn more about the PR World Awards, visit www.prworldawards.com.