BOCA Communications is proud of the recent thought leadership initiatives we spearheaded for Narus (www.narus.com) around a national trend: National Cyber Security Awareness Month in October.
Narus partnered with Converge Network Digest (www.convergedigest.com ) and GSN: Government Security News (www.gsnmagazine.com ) to create a survey that queried a cross-section of security professionals in a variety of industries. Using their audience as well as Narus clients we acquired opinions about security in relation to government entities and the telecom sector.
The findings were compelling. An astounding 71 percent of respondents are concerned that their company is not equipped to protect itself from cyber-attacks and approximately 88 percent think the government is not equipped to protect itself thus proving that security is a popular concern.
Upon completion of the survey, we packaged the results into a formal report and linked all our outbound communication to National Cyber Security Awareness Month.
BOCA used a blend of old fashion and social PR mediums to communicate the results to pundits that matter. We developed a dedicated landing page that highlighted the survey findings, leveraged Twitter and Facebook and also incorporated an old school mail out campaign complete with USB drives that housed the Cyber Security report, press release and letter from Narus marketing. The outcome was a success.
Defense Daily
Vendors Need To Offer ‘Best-Of-Breed’ Cyber Security Solutions, Narus Says
http://www.defensedaily.com/publications/dd/Vendors-Need-To-Offer-Best-Of-Breed-Cyber-Security-Solutions-Narus-Says_11493.html
Defense Systems
Are cyberattacks against DOD on the decline?
http://defensesystems.com/articles/2010/10/29/pentagon-cyber-attacks-decrease.aspx?sc_lang=en
Washington Technology
Cybersecurity firms’ values soar as attacks increase
http://washingtontechnology.com/Articles/2010/10/05/Insights-Cyber-Firms-Values-Soar.aspx?Page=1
InfoSecurity
Most network security managers doubt companies' cybersecurity protection
http://www.infosecurity-us.com/view/13000/most-network-security-managers-doubt-companies-cybersecurity-protection/
Government Security News
Narus - CYBER ATTACKS ON THE RISE
http://www.gsnmagazine.com/node/21581?c=access_control_identification
Converge! Network Digest
2010 Cyber Security Report
http://www.convergedigest.com/searchdisplay.asp?ID=31573&SearchWord=narus
Thursday, November 11, 2010
Subscribe to:
Posts (Atom)
