Monday, June 8, 2009

A Passion for PR - GenArts Rocks


I am exhausted today...but me and the team keep going. We've worked very hard these last few weeks for our all of our clients. But, in particular, our client GenArts had a major announcement that we obviously supported. Today, the news went live about a customer/partner/expansion with GenArts loyal customer Lucasfilm.

We met with everyone from the New York Times, Bloomberg, L.A. Times, Wired, Financial Times and their trades such as Hollywood Reporter, Variety, Vanity Fair and more.

I am now sitting back watching the coverage roll-in. I am so proud of the team and I am so happy for GenArts CEO Katherine Hays and CMO Steve Bannerman. They worked very hard on this deal and to see it go live in this fashion is awesome.

I love my team, I love BOCA and I love that we all have one core attribute: passion. We enjoy what we do for a living and it shows...

BOCA, A Passion for PR.

Go Team...................

Kathleen S.