Social Ad Summit - Observations

I am most likely going to have a few posts today...I am at the Social Ad Summit today and I am going to provide some kudos the event organizer. The room is packed, a lot of market experts and companies leveraging social networking platforms such as MTV, Chase, Ford and etc. I hate it when I go to a conference and I am being "pitched" product the entire time. I want to learn about applications, services and actual implementations. I am getting that information from this conference...

The key concepts that are coming across so far are...

What is the end goal and how does a company chart a course to get to that goal?

How does one remain focused on the brand? How is my social networking strategy supporting my brand?

What kind of money are big companies spending on social networking / sites? On that note, MTV is spending about $500,000 advertising dollars on new media / social networking sites. Am I crazy to think that is actually kind of low? A company like MTV has so much money….I feel like the ad dollar would be more.

There is also a lot of talk about the move from click through rate to engagement/results. How does one engage with their audience – what is the company trying to drive from the engagement?

As I continue to listen to the panels – I will provide updates…

Social Ad Summit - NYC - Advertising and Social Networking

I arrived today from San Francisco into New York City. I am here to attend the Social Ad Summit. Why? While I don't have a lot of clients specifically in the "social networking" arena - PR has changed tremendously and social networking is here - here to stay. Therefore, I see it as my job to remain on top of the trends, learn more about the trend and hear from industry experts.

While I am excited about the conference - I am going to admit it - I am disappointed with the fact that I proposed a CEO as a speaker, but she wasn't accepted. The shame is - she would have been perfect. And, yes, I am going to bring out the woman card...I know that gender shouldn't matter, but as a woman who owns and runs her own company in the center of the technology heartland - San Francisco/Silicon Valley - I would like to see more female representation. Yes, women do speak on a lot of panels, but after reviewing the speaker list - out of almost 30 speakers - only two are woman. So, I proposed a CEO that runs a internet "how to" site that is all about social networking and 100 percent based on an ad model - but she wasn't accepted...oh well. I am sure all the other folks will be equally amazing.

I look forward to the conference...