Say hello to Jay Zarate, BOCA’s newest assistant
account executive!
A jack-of-all-trades, Jay has experience
working in social media, advertising and graphic design. After graduating with
a business marketing and management degree from Sonoma State, Jay moved back to
the Bay Area drawn by the technology buzz and endless opportunities.
1. How would your friends and family describe you?
They would describe me as reliable. I always
want to be the type of person anyone could go to when they need help with
anything. Outgoing is another one. I love meeting new people and talking to
them. I would also say driven because ever since I was a kid I had a goal to
graduate college and I never looked back. Now I’m just trying to find my place
in the world. Finally, for fun I like to play basketball as a shooting guard
and enjoy videogames like Super Smash Bros.
2. How did you hear about BOCA and what are your job duties?
I first heard about BOCA from Alivia Snyder,
one of our account executives. We knew each other from Sonoma State University
where we experienced Greek life together.
As for my job responsibilities, I keep up to
date on the latest industry trends for clients. I also help manage weekly
reports, update media lists, manage award opportunities and coordinate media
meetings so accounts can run smoothly. I’ve started pitching more reporters too,
which I think is pretty cool. I was also excited to get a chance to go to
Dreamforce this year. Working at BOCA is a new challenge for me, and I find it
incredibly rewarding.
3. If you could be an animal for a day what would you be?
I would love to be a cute dog. Just because
everyone loves a cute dog, and a bunch of people comes up to pet you all the
time. They also feed you, like to get their picture taken with you and always
want to hang out with you. And you don’t have to do stuff either. You just get
to sit there and have someone rub your belly, sleep and do whatever you want. A
dog’s life is great.
4. What’s your favorite food?
Oh man. If I had to pick one, it has to be
chicken wings. I love my chicken wings. Lemon pepper is my favorite especially
from Wingstop.
5. Where would you like to travel?
Everywhere. One thing I really want to do is
see every NBA arena in the US. There are 30, and to see all of them would be
pretty cool.
6. Which famous person would you like to have a 30-minute
conversation with?
Stephen Curry. He’s my favorite basketball
player. I idolize my game around him. I’ve followed him since college, and he’s
a very hard worker. He is also very driven too, even though he’s short, not
very athletic or the quickest guy. Everyone always said he couldn’t make it in
the NBA, but that didn’t stop him. He stuck with it and continued to work hard
until he made it. Now he’s one of the best point guards in the NBA.
I try to be the same way, and I would love to
speak with him and pick his brain. Especially about basketball for one thing,
and then to hear more about his journey and struggles to get to where he is
today. Criticism is the type of thing you get with every job and life in
general. To hear from him about he how he dealt with people telling him things
like you can never make it and how he proved them wrong is inspiring to me.
Criticism can hurt, and I want to learn how to be tougher with that mentally.
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